Key Takeaways How are ChatGPT ads different from other advertising platforms? ChatGPT ads allow users to have an entire conversation with AI about a brand after seeing an ad, creating a revolutionary interactive experience that can significantly influence both short-term and long-term purchasing decisions. Which businesses will benefit most from ChatGPT’s initial ad launch? B2C […]
I cover the December 2025 broad core update, which was a huge Google algorithm update that rolled out right in the middle of the holiday season. My post covers heavy YMYL impact, AI Overviews and AI Mode visibility changes, a big tremor on 12/20, the power and importance of Navboost, news publisher impact, forums impact, […]
A few days ago, Google announced the Universal Commerce Protocol (UCP), “a new open standard for agentic commerce that works across the entire shopping journey”, enabling interoperable, end-to-end agentic commerce across platforms by standardizing discovery, capability negotiation, and commerce operations (eg. checkout, orders, post‑purchase). What are the implications to Ecommerce SEO? UCP changes ecommerce SEO […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made […]
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must use separate product IDs when the same item differs between online and in-store versions. What’s changing. Under the new approach, online attributes become the default. If in-store details differ, you must create a separate version with a unique product […]
Writing strong page titles is one of the simplest and most impactful SEO optimizations you can make. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page. In this article, you’ll learn what SEO page titles are, why they matter, and […]
People are using ChatGPT, Google, and other AI platforms to research products, compare solutions, and find recommendations. If your brand doesn’t show up in those AI-generated answers, you’re invisible to a massive audience actively looking for what you offer. And the worst part? You probably don’t even know it’s happening. This guide shows you exactly […]
Google SERP (search engine results page) is full of handy features and enriched organic results nowadays – the so called rich snippets. In this guide I will show you what types of rich results and features you can find in Google SERP in 2023 and how you can implement them and benefit from them as […]
Creating an official brand subreddit is one of the hardest marketing spaces to get right. Why? Because it’s hostile ground for traditional brand messaging, with some of the internet’s snarkiest users watching every move. But if you strike the right balance, the payoff is huge. Just look at r/fidelityinvestments. This brand subreddit has grown into […]