People are using ChatGPT, Google, and other AI platforms to research products, compare solutions, and find recommendations. If your brand doesn’t show up in those AI-generated answers, you’re invisible to a massive audience actively looking for what you offer. And the worst part? You probably don’t even know it’s happening. This guide shows you exactly […]
Google SERP (search engine results page) is full of handy features and enriched organic results nowadays – the so called rich snippets. In this guide I will show you what types of rich results and features you can find in Google SERP in 2023 and how you can implement them and benefit from them as […]
Creating an official brand subreddit is one of the hardest marketing spaces to get right. Why? Because it’s hostile ground for traditional brand messaging, with some of the internet’s snarkiest users watching every move. But if you strike the right balance, the payoff is huge. Just look at r/fidelityinvestments. This brand subreddit has grown into […]
For 2025, Merriam-Website’s 2025 world of the year was slop. Yup, you heard that right. Slop. And in large part, the dictionary chose the word because of the rise of AI. With AI platforms becoming more popular, there’s more “slop” out there — lackluster content, off-kilter advertising images, and poorly-written books come to mind. Slop […]
I’ve worked on many international SEO projects over the years, including structuring that content in various ways. For example, sites providing content in different languages on the same domain, content in different languages across separate domains, content in the same language targeting different countries, and more. And now that AI Search is growing, I’m helping […]
Yesterday, I had the fantastic opportunity to attend once again the Google Search Central Zurich event, which has been organized annually for the past few years and marks the last Google-organized search event of the year. This year’s edition was a comprehensive, full-day event that brought together SEOs from across Europe (and, this time, from […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
This post was sponsored by 10Web. The opinions expressed in this article are the sponsor’s own. Not long ago, building a website meant a discovery call, a proposal, a sitemap, and a few weeks of back and forth. Today, we go from “I need a website” to “Why isn’t it live yet?” People are getting […]
On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and top 10 PPC influencer, where she shares the experience of a costly error that serves as a valuable lesson for anyone managing paid search campaigns. The Setup: A quick account onboarding gone wrong The trouble […]
Link building is the practice of earning links from other websites to your own. These links act as signals of trust and authority for search engines, helping your pages rank higher in search results. Quality matters more than quantity. A few relevant, high-authority links are far more valuable than many low-quality ones. Modern link building […]