Asad Awan, who is in charge of monetization at OpenAI was interviewed by his own company on “The Thinking Behind Ads in ChatGPT.” It is a 25 minute interview and one part he discusses how he would like to see advertisers simply prompt to create ads and ad campaigns and not have to hire an […]
Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of optimizing for key performance indicators that no longer reflect how growth happens. The environment has changed, mostly because economic pressure has shifted expectations. At the […]
For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady. Yet calls and website visits from Google Business Profiles are falling — sometimes fast. This gap is becoming a defining feature of local search today. Rankings are holding. Visibility and performance aren’t. The alligator has […]
Natural language is quickly becoming the default way people interact with online tools. Instead of typing a few keywords, users now ask full questions, give detailed instructions, and are starting to expect clear, conversational answers. So, how can you make sure your content provides the answer to their question? Or better yet, how can you make it possible for them to interact with your website in a similar way? That’s where Microsoft’s NLWeb comes in. Meet NLWeb, Microsoft’s new open […]
URL parameters are widely used for page variations and campaign tracking, but they have to be managed properly to prevent crawlability and duplicate content issues. In this guide, we’ll explain what URL parameters are, how they work, when they’re useful, and how to manage them properly for SEO. Let’s get started. What Are URL Parameters? […]
We decided to put together all link building techniques we could think of. We currently have more than 60! Your feedback and ideas will be highly appreciated. Let’s work together and make this ultimate checklist useful for as many people as possible. Content 1. Skyscraper technique Skyscraper is almost a legendary link building technique. It’s […]
Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries. But most rarely get the results they’re looking for. According to Ascend2’s State of Marketing Automation Report, only 28% of marketers say their automation “very successfully” supports their objectives. […]
Key Takeaways How are ChatGPT ads different from other advertising platforms? ChatGPT ads allow users to have an entire conversation with AI about a brand after seeing an ad, creating a revolutionary interactive experience that can significantly influence both short-term and long-term purchasing decisions. Which businesses will benefit most from ChatGPT’s initial ad launch? B2C […]
I cover the December 2025 broad core update, which was a huge Google algorithm update that rolled out right in the middle of the holiday season. My post covers heavy YMYL impact, AI Overviews and AI Mode visibility changes, a big tremor on 12/20, the power and importance of Navboost, news publisher impact, forums impact, […]
A few days ago, Google announced the Universal Commerce Protocol (UCP), “a new open standard for agentic commerce that works across the entire shopping journey”, enabling interoperable, end-to-end agentic commerce across platforms by standardizing discovery, capability negotiation, and commerce operations (eg. checkout, orders, post‑purchase). What are the implications to Ecommerce SEO? UCP changes ecommerce SEO […]