To maximize your search engine optimization (SEO) performance, you need SEO tools. SEO tools, like Moz, help you monitor your SEO performance, understand where you need to improve, and more. But what if you don’t want to use Moz? No problem! We’ve got a list of 10 Moz alternatives you can try to boost your […]
I’m going to flip the script for this post, which I rarely do. I’ll start with where I think the helpful content system can go from here and then provide the why after (for those that want to better understand some background about Google’s punitive algorithm updates). Here we go. I think Google’s helpful content […]
Table of Contents sort-tool Google’s limited use of links to publisher websites within their AI chatbot are hypocritical. They have long held publishers to a high standard, but aren’t playing by the same rules or contributing back to the ecosystem that has fueled their success. Google has always pushed the boundaries of attribution with publisher […]
The impact of Google’s SGE & What To do About it [With SGE Traffic Risk Assessment Sheet] I’ve created an SGE traffic risk assessment checklist to help you identify the potential risk for your own top customer journey queries: Verify the SGE inclusion for major traffic and conversion driver terms you target, representative of different […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer […]
Google’s filetype search operator went missing early Wednesday morning. Other search operators continue to function. SearchLiaison responds that it must be a bug. Filetype Search Operator The filetype: search operator is a way to search for results that are constrained to specific kinds of files like text, pdf, .doc files and many other kinds of […]
It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted […]
What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical […]
What Is Off-Page SEO? Off-page SEO (search engine optimization) refers to efforts to improve a website’s unpaid search engine rankings without making changes on the website itself. Common tactics include link building, guest posting, and social media marketing. The goal of off-page SEO is to get search engines and users to see your site as […]
Qualifying Your Niche Before you invest time and energy into a niche, you’ll need to look at its competitiveness, as well as the breadth of search interest and, of course, profitability. These are the factors you’ll need to assess when qualifying your niche. Step 1: Identify Search Trends The first thing you should do when […]