If you’ve ever looked into adding content to your website, you may have heard the terms evergreen content and viral content. These two varieties cover the basic content types you’ll need for your website. So, what is the difference between these two? And why does […] Source link
For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that they aren’t happy about. For example, Google is selecting text for a search snippet that they simply don’t want to be displayed in the search results. The site owners reaching out didn’t know if they […]
Table of Contents sort-tool Ranking in organic products grids is the new hot topic in eCommerce SEO. When eligible to show, they can take up almost half of all organic real estate on page one. And the trend is clear: organic product grids are here to stay and have increased exponentially across a broad set […]
The Ecommerce Product Page SEO GPT Validator and Sheet Checklist Accelerate your ecommerce product pages SEO analysis with the “The Ecommerce Product Page SEO Validator” GPT that will help you identify the SEO issues and opportunities of your product page vs the ones of your top competitors. Start using it now. The Ecommerce Product Page […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is cutting their SEO starter guide in half, which will raise some eyebrows. Google said HTML structure doesn’t matter much for ranking. Google is testing a […]
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website […]
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There […]
Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and how do you ensure you’re doing it […]
Scroll depth in Google Analytics 4 is a measure of how far users scroll on your page before leaving. Scroll depth is expressed as a percentage of up to 100%, where 100% represents a user who has scrolled all the way to the bottom of your page. Depending on your specific implementation, you may choose […]
An aspect of SEO that might be new to you is the concept of orphan pages – and no, we’re not talking about the Dickens classic Oliver Twist. Today we’re delving into the digital ether, where pages lost in the vast expanse of your website go unnoticed and unlinked, much like the life of little […]