Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Be the brand customers find first. Track, grow, and measure your visibility across Google, AI search, social, […]
Do you know HTML, CSS, or JavaScript? A decade ago, not knowing how to code meant that building a website was expensive or time-consuming. Today, AI website builders have changed that. With just a few prompts, you can generate a professional-looking website in minutes. In this guide, we’ll show you how to build a website […]
Google has published new research on catching AI spam. Instead of judging videos one at a time, the system it describes targets coordinated clusters of accounts that mass-produce synthetic content at scale. Glenn Gabe, President of G-Squared Interactive, was among the first in the SEO community to flag the research on LinkedIn. The paper, authored by […]
Local search has become a critical component of any small business marketing strategy. With 69% of all Google searches seeking local information, it’s essential that your business appears at the top of local search results. That’s where local SEO comes in. From optimizing your website with location-specific keywords and creating local business listings to managing […]
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn’t default to the best-ranking page. Instead, it runs related […]
Do backlinks still matter for AI search? Yes, backlinks are still important, but the role they play with AI search looks different. Backlinks now serve as signals of content quality, but also serve as a way to get branded mentions that help improve brand visibility. With AI search becoming so prominent, there are a lot […]
Does this case prove you can perform well in ChatGPT without strong Google rankings or does it prove you still need strong organic search performance? Follow me down the rabbit hole to learn how a YMYL site is being cited heavily in ChatGPT without any visibility in Google. I came across a very interesting example […]
Table of Contents sort-tool Earlier this week, Google announced that it will be launching a new generative AI performance report within Search Console. This will be the most-requested feature within Search Console of all time from the SEO community. The most important parts of the announcement included that the new reporting will be rolling out […]
Get the Representative AI Search Prompt Library Workbook Updated on June 17, 2026 One of the biggest mistakes I see with AI search tracking is using a non-representative prompt library to assess a brand’s AI search visibility. This can give you an inaccurate view of your AI search presence: if the prompt set over-represents generic […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]