ChatGPT is changing how people research products, compare brands, and make purchase decisions, all without leaving the platform. That matters for marketers because visitors from AI search convert at 4.4x the rate of traditional organic search visitors, according to Semrush research. But measuring your visibility in ChatGPT isn’t as straightforward as checking your Google rankings. […]
A focus keyword is the best representation of your page’s topic that helps you to focus on the topic and optimize your page for the said topic. It should be placed in the key areas of the page such as a title tag, heading, text, etc. The rule of thumb is: Each page should have […]
You can have an impressive website, great content, and a seamless user experience. But you might still be invisible to search engines and AI tools. That’s because Google and ChatGPT don’t just look at your website. They also look at what other credible sources say about your brand to understand who you are and whether […]
Key Takeaways What is SEO attribution? SEO attribution is the practice of tracking the leads, conversions, sales, and other touchpoints that come from your SEO strategy. It lets you see which efforts drive the most revenue so you can keep optimizing them. Why is SEO attribution important? It proves real ROI, corrects misleading channel comparisons, […]
In August of 2025, I published a blog post covering how AI search platforms like ChatGPT, Claude, and others do not render JavaScript. I tested a number of sites that were using JS to render content and the results were not good… not good at all. ChatGPT, Claude, and Perplexity were clearly running into barriers […]
Table of Contents sort-tool 💡 Key Insights: Google is serving “poisoned” SERPs to rank trackers, which corrupts data from tools like Ahrefs. Comparing SERPs across dates in SERP Lens shows whether a drop is real or poisoned. The SERP Lens MCP, Claude Desktop and Notion can run accurate scheduled ranking reports. Reports cover page 1 […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Google recently introduced “The Non-Canonical Cabinet,” a Search Central YouTube series discussing edge case technical SEO issues. On Oct. 14, they published the first video of this new series, which addresses items that may and may not be included within a domain name or URL path (such as emojis) as well as whether using keywords […]
If you’re weighing Yoast SEO vs All in One SEO, you’re asking the right question. Your SEO plugin touches almost every page you publish. It shapes how search engines read your site and how AI platforms understand it too. Both plugins have been part of WordPress for a long time and are a popular choice […]
When your brand is missing from AI answers, look at the pages those answers cite. Those sources can show you which websites AI platforms rely on for the prompts that matter to your business, which competitor pages appear repeatedly, and where your brand is absent. The Sources report in Semrush’s Prompt Tracking shows the most cited […]