Does this case prove you can perform well in ChatGPT without strong Google rankings or does it prove you still need strong organic search performance? Follow me down the rabbit hole to learn how a YMYL site is being cited heavily in ChatGPT without any visibility in Google. I came across a very interesting example […]
Table of Contents sort-tool Earlier this week, Google announced that it will be launching a new generative AI performance report within Search Console. This will be the most-requested feature within Search Console of all time from the SEO community. The most important parts of the announcement included that the new reporting will be rolling out […]
Get the Representative AI Search Prompt Library Workbook Updated on June 17, 2026 One of the biggest mistakes I see with AI search tracking is using a non-representative prompt library to assess a brand’s AI search visibility. This can give you an inaccurate view of your AI search presence: if the prompt set over-represents generic […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
The United States government has issued a national security legal order to Anthropic to suspend access to their new Fable 5 and Mythos 5 AI Models. The order effectively compels Anthropic to cut access for everyone as it would essentially be impossible to check foreign national status. Export Control Directive The United States government issued […]
Google searches ended without a click 68.01% of the time in the U.S. during the first four months of 2026, according to new SparkToro research based on Similarweb clickstream data. That’s up from 60.45% in 2024, a 7.56-point increase in two years. Fewer searches result in clicks. The share of searches generating at least one […]
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration from time to time. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write […]
Google Lighthouse now includes an Agentic Browsing category that audits how well AI agents are able to navigate, understand, and act on a site. Google’s documentation notes that the Agentic Browsing category is experimental. Practically speaking, that means you need to run Lighthouse in Chrome Canary, Google’s experimental Chrome channel that’s released daily. The Agentic Browsing […]
Website analytics is a crucial part of search engine optimization. The saying What gets measured gets improved is 100% correct in SEO. Using the right tools to track and analyze your website’s performance will help you answer important SEO questions, such as: What keywords you rank for in Google What is the click-through rate of […]
PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. […]