Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
The United States government has issued a national security legal order to Anthropic to suspend access to their new Fable 5 and Mythos 5 AI Models. The order effectively compels Anthropic to cut access for everyone as it would essentially be impossible to check foreign national status. Export Control Directive The United States government issued […]
Google searches ended without a click 68.01% of the time in the U.S. during the first four months of 2026, according to new SparkToro research based on Similarweb clickstream data. That’s up from 60.45% in 2024, a 7.56-point increase in two years. Fewer searches result in clicks. The share of searches generating at least one […]
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration from time to time. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write […]
Google Lighthouse now includes an Agentic Browsing category that audits how well AI agents are able to navigate, understand, and act on a site. Google’s documentation notes that the Agentic Browsing category is experimental. Practically speaking, that means you need to run Lighthouse in Chrome Canary, Google’s experimental Chrome channel that’s released daily. The Agentic Browsing […]
Website analytics is a crucial part of search engine optimization. The saying What gets measured gets improved is 100% correct in SEO. Using the right tools to track and analyze your website’s performance will help you answer important SEO questions, such as: What keywords you rank for in Google What is the click-through rate of […]
PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. […]
Creating content for AI search requires you to be strategic with what information you include. With 55% of AI Overview citations coming from the top third of your content, how you structure content and what information your prioritize is crucial. Not only does it mean avoiding bloating content and using filler information for shorter topics, […]
After writing a two-part series last year about Reddit heavily scaling AI-translated content, I wanted to check in to see how things were going now. Below, I’ll cover how Reddit’s AI translation project is firing on all cylinders and how that content is being heavily rewarded by Google in the search results. In March of […]
Table of Contents sort-tool Last month, Sam and I reached a major milestone in launching our web browser for SEO named SERP Lens. I wanted to write this blog post to reflect on the journey as transparently as I can and hopefully encourage others to also challenge themselves and try something new. The difficult truth […]