In August of 2025, I published a blog post covering how AI search platforms like ChatGPT, Claude, and others do not render JavaScript. I tested a number of sites that were using JS to render content and the results were not good… not good at all. ChatGPT, Claude, and Perplexity were clearly running into barriers […]
Table of Contents sort-tool 💡 Key Insights: Google is serving “poisoned” SERPs to rank trackers, which corrupts data from tools like Ahrefs. Comparing SERPs across dates in SERP Lens shows whether a drop is real or poisoned. The SERP Lens MCP, Claude Desktop and Notion can run accurate scheduled ranking reports. Reports cover page 1 […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Google recently introduced “The Non-Canonical Cabinet,” a Search Central YouTube series discussing edge case technical SEO issues. On Oct. 14, they published the first video of this new series, which addresses items that may and may not be included within a domain name or URL path (such as emojis) as well as whether using keywords […]
If you’re weighing Yoast SEO vs All in One SEO, you’re asking the right question. Your SEO plugin touches almost every page you publish. It shapes how search engines read your site and how AI platforms understand it too. Both plugins have been part of WordPress for a long time and are a popular choice […]
When your brand is missing from AI answers, look at the pages those answers cite. Those sources can show you which websites AI platforms rely on for the prompts that matter to your business, which competitor pages appear repeatedly, and where your brand is absent. The Sources report in Semrush’s Prompt Tracking shows the most cited […]
This is a step-by-step guide to AI Search Watcher that will help you track and analyze your brand mentions in the most popular AI search engines such as ChatGPT Search, Google AI Overviews, Gemini, Claude, and more. We’ll cover both basic and advanced features, how to set up your first monitoring project, as well as […]
You’re looking at a page that should be performing better, and you want answers fast. Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that isn’t converting. You don’t need a full site crawl to start diagnosing. SEOquake’s free Chrome extension audits any page and tells […]
Is there some secret, fool-proof way to rank in AI Overviews? Unfortunately, no. But there are AI Overview ranking factors to consider and optimizing for them can help your website gain some prime real estate in them. Let’s dive in! Download the full Google AI Overviews factors infographic here Google AI Overview ranking factors in […]
Google started deindexing PDFs at scale recently, which was initially spotted by Savanna Gray on LinkedIn. And for many sites, those PDFs moved to “Crawled, not indexed” in GSC’s indexing reporting. Based on the widespread impact to sites, it seems like a bigger change to Google’s systems and not specific to those sites. And to […]