Google started deindexing PDFs at scale recently, which was initially spotted by Savanna Gray on LinkedIn. And for many sites, those PDFs moved to “Crawled, not indexed” in GSC’s indexing reporting. Based on the widespread impact to sites, it seems like a bigger change to Google’s systems and not specific to those sites. And to […]
Get the 3 Layer AI Search Diagnostic & Measurement Matrix with Examples Updated on August 26, 2026 The old organic search measurement model, built largely around rankings, clicks, and sessions, is becoming less sufficient on its own in an AI search environment. And the more I talk to SEOs, marketers, and leadership teams, the clearer […]
This is a programming note: I will be 100% offline from Sunday night (September 20th) through Monday night (September 21st) for Yom Kippur. I am not scheduling any stories tomorrow, Monday, Yom Kippur; nothing will be posted. I apologize for any spammy comments that slip through while I am offline; I will do my best […]
A new preprint tested whether tweaking just one part of a source changes AI search citations, with everything else kept the same. In the raw numbers, the top result got cited about twice as often as the fifth. When researchers Sriram Selvam and Anneswa Ghosh reversed the order of matched sources, the impact was much smaller and […]
Facebook advertisers are getting cheaper clicks and stronger engagement in 2026, while lead costs remain largely flat, according to new WordStream by LocaliQ benchmark data. The report analyzed nearly 1,800 Facebook ad campaigns across industries, looking at click-through rate (CTR), cost per click (CPC), conversion rate (CVR) and cost per lead (CPL) for traffic and […]
Hosts & Guests Nick Trueman Winning With Shopify Podcast Host Shopify SEO is changing, and ecommerce brands need to rethink how they make their stores visible, understandable, and recommendable by AI. In this episode of Winning With Shopify, Alex Moss explores how AI search, LLMs, and agentic shopping are reshaping the way customers discover and […]
Manufacturing SEO has helped industrial brands rank on Google and reach their customers for years. Now, AI answers are recommending brands and changing the way these companies get found from the internet. We pulled data on AI Overviews, traffic trends, and AI mentions and citations to see who’s leading in different metrics. The short answer […]
Modern SEO is more than just keywords, backlinks, and technical stuff. It requires a deeper understanding of the search engine, how it displays content in the SERP and why it prefers some websites over the others. In this article, we will take a look at how you should perceive SERPs and how to use them […]
Website marketing in 2026 no longer works the way it used to. Traditionally, it meant promoting your site to attract visitors and turn them into customers. Your website is still central. But much of the customer journey now happens beyond it. Before someone visits your site, they’ve often already checked AI tools, Reddit threads, and […]
Full-service SEO are managed SEO services that track, monitor, and manage a site’s on-page, off-page, and technical SEO. The modern shopping experience begins online, with 55% of consumers reporting digital searches as their preferred method for finding the products and services they’re looking for. To gain consideration, your brand must rank among the results. It […]