Which third-party citations and platforms are actually worth investing in when the sources used by AI search platforms can change by vertical, prompt, market, platform and model release? Although it’s easy to target third-party citation optimization with “one trick pony” tactics to “be active on Reddit” or “create more YouTube videos”, this doesn’t take into […]
As expected, Google is now enabling those with Google Search Profiles to edit their handle, their short name. This is available by going to your Google Search Profile, click Edit profile and then next to your @handle, click Edit. Google added this information to the help documentation over night and it says: Edit your handle […]
Welcome to the Pulse: updates impact who can crawl your site, what an AI index records about your pages, and how Google will compare your campaigns with similar businesses. Here’s what you need to know for your work. Cloudflare’s AI Blocking Will Cover Googlebot In September Starting September 15, 2026, Cloudflare will block crawlers that […]
Google’s upcoming changes to Smart Bidding have sparked one of the biggest debates the PPC industry has seen in years. With the rollout scheduled to begin on August 17, many advertisers are questioning whether long-standing Target CPA and Target ROAS strategies will continue to work the way they always have. Our latest SMX Now installment […]
Hosts & Guests Jon Clark The Page 2 Podcast Host As AI agents reshape how people discover and buy products, SEO is evolving beyond rankings and clicks. In the latest episode of The Page 2 Podcast, Yoast Principal SEO Alex Moss joined Jon Clark and Joe DeVita to explore what it takes for brands to […]
In our previous study, we found that AI visibility is a topic-level game. Winning a single prompt doesn’t automatically make you the brand ChatGPT connects with a category. This study asks the next question: once you’ve built that kind of authority in one category, does it carry over into related ones? If your brand becomes […]
Your firm has a website, a handful of blog posts, and maybe a paid listing on Avvo, yet the personal injury firm three blocks over keeps showing up first when someone searches “car accident lawyer near me.” That gap isn’t luck. Roughly 96% of people who need legal advice start with an online search, and […]
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews, and forums. In AI search, third-party validation beats self-promotion. Publishing onsite content is still important, no doubt. But your AI visibility […]
An LLM is a type of artificial intelligence that understands, processes, and generates text based on the input it gets. Many businesses leverage LLMs to brainstorm and create content, summarize long documents and emails, and improve customer service. LLMs are also becoming a more prominent part of the search experience, making them an important part […]
Reddit’s recent post about fighting spam was a bit suspect to me timing-wise, so I dug into the search visibility of its AI translations again. And yep, they finally starting dropping in Google and downstream in AI Search platforms like ChatGPT following the Google May 2026 core update and the June 2026 spam update. This […]