Looks like the chatter about Google hitting LLM-focused self-serving (and utterly trash) listicles has heated up a bit recently. I’ve seen a few cases across social where people are showing a more recent algorithmic hit on sites using this tactic. Here is an example from Lily Ray, who notes she now has “a list […]
WordPress published a troubled security release version 6.9.2 to patch ten vulnerabilities that also caused some sites to crash (display a white screen), so WordPress quickly followed up with a bugfix release version 6.9.3. Today, WordPress announced another update, version 6.9.4 because not all of the vulnerabilities were adequately addressed. WordPress security firm Wordfence published […]
Most people fail on Reddit because they write comments like ads. Reddit eats ads for breakfast. It’s better to follow a Reddit comment framework that has been proven thousands of times to get engagement and increase visibility and awareness. The winning move? Be useful first, be human, then casually exist as a company. Below are […]
Imagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents can navigate, interpret, and even perform tasks autonomously on your site. This is not a futuristic concept. It is already unfolding. This is the emergence […]
To appear in search results, you need content that aligns with search intent, uses keywords and prompts strategically, and is structured so search systems can understand it. The good news is that creating optimized content is completely achievable, even if you’re new to SEO. This guide covers 16 practical SEO writing tips to help you […]
Google Looker Studio (formerly Data Studio) is a free, browser-based reporting tool that helps you turn raw data into clear dashboards and shareable reports. For marketers and agencies, it’s a practical way to monitor performance, spot trends faster, and share interactive results with clients or teammates – without exporting spreadsheets every time. Key benefits of […]
Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who they are isn’t enough anymore. You need to know how they search. Search-focused audience personas fill gaps that traditional personas miss. Think insights like: Where this person actually goes for answers What […]
Key Takeaways Why did the CMA open a consultation about AI Overviews? Publishers argued that Google scrapes their content for AI Overviews without giving them a choice, preventing them from monetizing their content and threatening their ability to create high-quality content in the future. What solution is Google exploring for publishers? Google is working on […]
It’s always fascinating to see SEO issues that can pop up across large-scale and complex websites. When you are dealing with a large site, technical problems can often scale quickly and yield issues impacting millions, or tens of millions of urls across a site. And some of those technical problems can yield quality problems (if […]
If you’ve been feeling like organic search traffic is getting harder and harder to maintain, it’s not just you, and it’s not just your vertical. In our industry, we’ve mostly attributed the decrease in organic search clicks to the rise of AI Overviews. And while AIOs are certainly growing in SERP presence, I wanted to […]