URL parameters are widely used for page variations and campaign tracking, but they have to be managed properly to prevent crawlability and duplicate content issues. In this guide, we’ll explain what URL parameters are, how they work, when they’re useful, and how to manage them properly for SEO. Let’s get started. What Are URL Parameters? […]

We decided to put together all link building techniques we could think of. We currently have more than 60! Your feedback and ideas will be highly appreciated. Let’s work together and make this ultimate checklist useful for as many people as possible. Content 1. Skyscraper technique Skyscraper is almost a legendary link building technique. It’s […]

Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries. But most rarely get the results they’re looking for. According to Ascend2’s State of Marketing Automation Report, only 28% of marketers say their automation “very successfully” supports their objectives. […]

Key Takeaways How are ChatGPT ads different from other advertising platforms? ChatGPT ads allow users to have an entire conversation with AI about a brand after seeing an ad, creating a revolutionary interactive experience that can significantly influence both short-term and long-term purchasing decisions. Which businesses will benefit most from ChatGPT’s initial ad launch? B2C […]

I cover the December 2025 broad core update, which was a huge Google algorithm update that rolled out right in the middle of the holiday season. My post covers heavy YMYL impact, AI Overviews and AI Mode visibility changes, a big tremor on 12/20, the power and importance of Navboost, news publisher impact, forums impact, […]

A few days ago, Google announced the Universal Commerce Protocol (UCP), “a new open standard for agentic commerce that works across the entire shopping journey”, enabling interoperable, end-to-end agentic commerce across platforms by standardizing discovery, capability negotiation, and commerce operations (eg. checkout, orders, post‑purchase). What are the implications to Ecommerce SEO? UCP changes ecommerce SEO […]

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]

Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made […]

Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must use separate product IDs when the same item differs between online and in-store versions. What’s changing. Under the new approach, online attributes become the default. If in-store details differ, you must create a separate version with a unique product […]

Writing strong page titles is one of the simplest and most impactful SEO optimizations you can make. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page. In this article, you’ll learn what SEO page titles are, why they matter, and […]