While ChatGPT isn’t taking over Google anytime soon, it’s still growing into a place where people get information as they go through the customer journey. And with this growth, you’re likely wondering: Are people finding you on ChatGPT? I can help you figure it out. I’ll go over information like: Why you need to be […]
I cover the absolutely insane, frustrating, and expensive AI tool, bot and scraping situation and what site owners can do right now to mitigate the problem. You’ve likely heard about the crazy amount of crawling going on by AI scrapers, AI search tools, bots, and others now that AI Search has arrived. But have you […]
Table of Contents sort-tool In recent years, Google has made a push to highlight both loyalty programs and standalone promotions being offered by eCommerce stores. From an SEO perspective, there is plenty of benefit to be had from stores that are able to capitalize on the increased visibility of these offerings, ranging from higher conversion […]
The world of search is undergoing its most significant transformation since the advent of Google itself. At a recent HiveMCR event in Manchester, I shared critical insights into this shift, exploring where we stand with AI search and what SEO professionals can do about it. We are currently in a pivotal time for search. Generative AI […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI […]
YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar — often used for shoppable products or sitelinks — permanently visible during playback. Why we care. The change means users can no longer dismiss the sidebar to view the ad full-screen, leaving part of the […]
The message from this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize, and measure SEO. This is not just a slate of updates, but a signal to rethink impressions, content creation, and tooling so you stay effective. Chris Scott, Yoast’s Senior Marketing Manager, hosted the session. Alex Moss […]
What Is AI in Content Marketing? AI in content marketing is using artificial intelligence to create, optimize, and distribute content faster and at greater scale. In content marketing, AI handles time-consuming tasks—like ideation, keyword research, and drafting—so teams can focus on strategy and creativity. Why Is Using AI in Content Marketing Valuable? Using AI in […]
When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned in the response? That’s a crucial distinction. Brands that AI systems mention with context and positive sentiment attract the most intent-driven traffic. Semrush research shows that visitors who find a […]