Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions aren’t keeping pace. It’s not just the LLMs — the SERP itself has changed. In 2025, every query is a blended battlefield of ads, AI overviews, videos, shopping units, map packs, and organic links. Yet, […]
As the search landscape continues to evolve with AI SEO, Search Generative Experience (SGE), and answer engines, it is crucial to stay current and up to date on the latest trends. Reliable and authoritative SEO blogs help marketers, SEOs, and businesses stay ahead. Below, you can check out our list of the best SEO blogs. […]
Update 3: September 6, 2025The robots.txt change that Wirecutter implemented on thewirecutter.com doesn’t seem to have helped the situation. Wirecutter is still down, and even dropping more based on some of the visibility tools. See the screenshots below in my X share. I’ll keep tracking the situation and will provide updates over time. But for […]
Table of Contents sort-tool ChatGPT Shopping results have undergone the most significant update to their shoppable products integration since launch in April earlier this year. At the time, I was quite critical of the integration of ChatGPT’s equivalent to free listing results on Google, highlighting key issues related to the mobile experience, inability to explore […]
I’ve run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers. Let’s go through it: 1. I Published A New Page in LearningAISearch.com without submitting to any search engine I published a new indexable LLMS.txt Generators page, linked from the home page, and across […]
The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own digital advertising services. Part of this ruling also says Google is required to divest part of its ad-tech business. This comes from the EU’s 2023 ruling where the EU said back then that the only […]
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: […]
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s […]
Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious […]
More of your potential customers are turning to AI search tools like ChatGPT to find what they need. To stay visible, your brand needs to show up there—on top of your usual SEO efforts. In fact, Semrush data suggests that traffic from large language models (LLMs) will overtake traditional organic search traffic by early 2028. […]