For 2025, Merriam-Website’s 2025 world of the year was slop. Yup, you heard that right. Slop. And in large part, the dictionary chose the word because of the rise of AI. With AI platforms becoming more popular, there’s more “slop” out there — lackluster content, off-kilter advertising images, and poorly-written books come to mind. Slop […]
I’ve worked on many international SEO projects over the years, including structuring that content in various ways. For example, sites providing content in different languages on the same domain, content in different languages across separate domains, content in the same language targeting different countries, and more. And now that AI Search is growing, I’m helping […]
Yesterday, I had the fantastic opportunity to attend once again the Google Search Central Zurich event, which has been organized annually for the past few years and marks the last Google-organized search event of the year. This year’s edition was a comprehensive, full-day event that brought together SEOs from across Europe (and, this time, from […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
This post was sponsored by 10Web. The opinions expressed in this article are the sponsor’s own. Not long ago, building a website meant a discovery call, a proposal, a sitemap, and a few weeks of back and forth. Today, we go from “I need a website” to “Why isn’t it live yet?” People are getting […]
On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and top 10 PPC influencer, where she shares the experience of a costly error that serves as a valuable lesson for anyone managing paid search campaigns. The Setup: A quick account onboarding gone wrong The trouble […]
Link building is the practice of earning links from other websites to your own. These links act as signals of trust and authority for search engines, helping your pages rank higher in search results. Quality matters more than quantity. A few relevant, high-authority links are far more valuable than many low-quality ones. Modern link building […]
Asking for Google reviews is a simple but powerful way to gather feedback from customers that can help establish your business’s online reputation. More specifically, Google reviews help: Improve credibility with prospective customers Build trust with existing customers Provide feedback you can use to improve your products and/or services Improve local SEO rankings And recent […]
Search engines are the gateways to the wild and wonderful world of websites. Between mega-giants that have turned their brand name into a verb, to the little guys specialized in uncommon languages, search engines come in all sizes and functions. If you’re here, you’re probably curious about what other options there are, or maybe you’re […]
In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get. Now, especially for ecommerce blogs, it’s getting harder to stay visible. The number of Google searches that end with a click is slowly decreasing, while the number of searches that end with no clicks has increased. […]