Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made […]
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must use separate product IDs when the same item differs between online and in-store versions. What’s changing. Under the new approach, online attributes become the default. If in-store details differ, you must create a separate version with a unique product […]
Writing strong page titles is one of the simplest and most impactful SEO optimizations you can make. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page. In this article, you’ll learn what SEO page titles are, why they matter, and […]
People are using ChatGPT, Google, and other AI platforms to research products, compare solutions, and find recommendations. If your brand doesn’t show up in those AI-generated answers, you’re invisible to a massive audience actively looking for what you offer. And the worst part? You probably don’t even know it’s happening. This guide shows you exactly […]
Google SERP (search engine results page) is full of handy features and enriched organic results nowadays – the so called rich snippets. In this guide I will show you what types of rich results and features you can find in Google SERP in 2023 and how you can implement them and benefit from them as […]
Creating an official brand subreddit is one of the hardest marketing spaces to get right. Why? Because it’s hostile ground for traditional brand messaging, with some of the internet’s snarkiest users watching every move. But if you strike the right balance, the payoff is huge. Just look at r/fidelityinvestments. This brand subreddit has grown into […]
For 2025, Merriam-Website’s 2025 world of the year was slop. Yup, you heard that right. Slop. And in large part, the dictionary chose the word because of the rise of AI. With AI platforms becoming more popular, there’s more “slop” out there — lackluster content, off-kilter advertising images, and poorly-written books come to mind. Slop […]
I’ve worked on many international SEO projects over the years, including structuring that content in various ways. For example, sites providing content in different languages on the same domain, content in different languages across separate domains, content in the same language targeting different countries, and more. And now that AI Search is growing, I’m helping […]
Yesterday, I had the fantastic opportunity to attend once again the Google Search Central Zurich event, which has been organized annually for the past few years and marks the last Google-organized search event of the year. This year’s edition was a comprehensive, full-day event that brought together SEOs from across Europe (and, this time, from […]