Asking for Google reviews is a simple but powerful way to gather feedback from customers that can help establish your business’s online reputation. More specifically, Google reviews help: Improve credibility with prospective customers Build trust with existing customers Provide feedback you can use to improve your products and/or services Improve local SEO rankings And recent […]
Search engines are the gateways to the wild and wonderful world of websites. Between mega-giants that have turned their brand name into a verb, to the little guys specialized in uncommon languages, search engines come in all sizes and functions. If you’re here, you’re probably curious about what other options there are, or maybe you’re […]
In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get. Now, especially for ecommerce blogs, it’s getting harder to stay visible. The number of Google searches that end with a click is slowly decreasing, while the number of searches that end with no clicks has increased. […]
While ChatGPT isn’t taking over Google anytime soon, it’s still growing into a place where people get information as they go through the customer journey. And with this growth, you’re likely wondering: Are people finding you on ChatGPT? I can help you figure it out. I’ll go over information like: Why you need to be […]
I cover the absolutely insane, frustrating, and expensive AI tool, bot and scraping situation and what site owners can do right now to mitigate the problem. You’ve likely heard about the crazy amount of crawling going on by AI scrapers, AI search tools, bots, and others now that AI Search has arrived. But have you […]
Table of Contents sort-tool In recent years, Google has made a push to highlight both loyalty programs and standalone promotions being offered by eCommerce stores. From an SEO perspective, there is plenty of benefit to be had from stores that are able to capitalize on the increased visibility of these offerings, ranging from higher conversion […]
The world of search is undergoing its most significant transformation since the advent of Google itself. At a recent HiveMCR event in Manchester, I shared critical insights into this shift, exploring where we stand with AI search and what SEO professionals can do about it. We are currently in a pivotal time for search. Generative AI […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI […]
YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar — often used for shoppable products or sitelinks — permanently visible during playback. Why we care. The change means users can no longer dismiss the sidebar to view the ad full-screen, leaving part of the […]