A well-crafted local SEO strategy is a crucial component of any digital marketing plan for brick-and-mortar businesses. By optimizing for local search, these businesses can specifically target their geographic areas, making it easier to attract and engage with local customers. To stay ahead of the curve with a successful local SEO strategy, businesses need to […]
The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which rolled out on November 11th and took over three weeks to complete. Then we had one week off before […]
Table of Contents sort-tool For retailers that have both an online store and various physical storefronts, integrating the two to reap the benefits that come with free local listings is possibly the most complex (and rewarding) aspect of eCommerce SEO. While I work with all types of large-scale sites, eCommerce SEO is a strong focus […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way. But then, the anxiety sets in. Where do I start? How do I go from a simple idea, or even […]
Sundar Pichai, Google’s CEO, and its executive team held a strategy meeting with employees last week on its 2025 outlook and what Google needs to focus on to get there. As you can imagine, much of it was around AI and shipping AI products that are better, faster and more consumer focused. This was covered […]
SEO has changed significantly over the last decade, largely because Google has continuously updated its algorithms to improve search results. These updates aim to better understand user intent, reward high-quality content, and discourage manipulative practices. From foundational changes like Panda and Penguin to more recent updates like the November and December 2024 core updates, each […]
Every online store wants to drive more organic traffic and increase sales. And ecommerce SEO is a great way to do that. This guide explains what it is, why it matters, and how to implement it. What Is Ecommerce SEO? Ecommerce SEO is the process of improving an online store’s organic rankings in search engines […]
To earn a commission by promoting and selling other people’s or companies’ products or services, affiliate marketers need a constant flow of traffic. Potential customers can come from various sources such as paid advertising, email marketing, or direct referrals. However, organic traffic offers unique advantages, as it provides a predictable revenue stream from Google Search […]
Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the search engine market worldwide? Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search […]