Sundar Pichai, Google’s CEO, and its executive team held a strategy meeting with employees last week on its 2025 outlook and what Google needs to focus on to get there. As you can imagine, much of it was around AI and shipping AI products that are better, faster and more consumer focused. This was covered […]
SEO has changed significantly over the last decade, largely because Google has continuously updated its algorithms to improve search results. These updates aim to better understand user intent, reward high-quality content, and discourage manipulative practices. From foundational changes like Panda and Penguin to more recent updates like the November and December 2024 core updates, each […]
Every online store wants to drive more organic traffic and increase sales. And ecommerce SEO is a great way to do that. This guide explains what it is, why it matters, and how to implement it. What Is Ecommerce SEO? Ecommerce SEO is the process of improving an online store’s organic rankings in search engines […]
To earn a commission by promoting and selling other people’s or companies’ products or services, affiliate marketers need a constant flow of traffic. Potential customers can come from various sources such as paid advertising, email marketing, or direct referrals. However, organic traffic offers unique advantages, as it provides a predictable revenue stream from Google Search […]
Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the search engine market worldwide? Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search […]
At some point, you’ve probably looked up the best restaurants in your area. Or you’ve probably researched “things to do near me” while on vacation. Did you know about 80% of consumers find local information using search engines? With the right strategy, you can help consumers find your business in relevant search results. Investing in […]
Whenever I jump into helping a new client, it’s always interesting to get a lay of the land. For example, manually reviewing the site, scanning the GSC reporting, checking third-party visibility tools, triggering an initial crawl of the site, etc. And for large-scale and complex sites, you just never know what you’re going to find. […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked in SEO. What Is Image Metadata? For anyone in SEO, the concept of “metadata” will be familiar to you – it’s information that describes aspects […]
Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: SEO professionals are battling to determine the extent to which they are stealing visibility and traffic. To further complicate our jobs, more people are using AI search tools like […]