At some point, you’ve probably looked up the best restaurants in your area. Or you’ve probably researched “things to do near me” while on vacation. Did you know about 80% of consumers find local information using search engines? With the right strategy, you can help consumers find your business in relevant search results. Investing in […]
Whenever I jump into helping a new client, it’s always interesting to get a lay of the land. For example, manually reviewing the site, scanning the GSC reporting, checking third-party visibility tools, triggering an initial crawl of the site, etc. And for large-scale and complex sites, you just never know what you’re going to find. […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked in SEO. What Is Image Metadata? For anyone in SEO, the concept of “metadata” will be familiar to you – it’s information that describes aspects […]
Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: SEO professionals are battling to determine the extent to which they are stealing visibility and traffic. To further complicate our jobs, more people are using AI search tools like […]
Every business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things SEO, this is a combined effort. One of the ways to get noticed is by […]
What Is an SEO Strategy? An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results and attract more organic traffic to a website. In this post, we will show you how to create and execute an effective SEO strategy, step by step. Use our template […]
Staying ahead in the world of SEO requires continuous learning, and what better way than through some of the best SEO books on the market? Whether you’re a beginner or an SEO pro, these books will help you understand SEO trends and strategies that matter in 2024. Below are the 15 must-read books for anyone […]
Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic […]
Search engine optimization (SEO) can drive traffic to your site and change how search engines rank your website. But (and this is the big one!) managing SEO can be a complex and consuming task that requires a deep understanding of search algorithms and keyword strategies. This process can be challenging for business owners who don’t […]