A Step-by-Step Guide (+ Templates)

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic […]

Is SEO Outsourcing Worth It?

Search engine optimization (SEO) can drive traffic to your site and change how search engines rank your website. But (and this is the big one!) managing SEO can be a complex and consuming task that requires a deep understanding of search algorithms and keyword strategies. This process can be challenging for business owners who don’t […]

A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

Update: I heard from Google’s Danny Sullivan and he confirmed that Google is not testing its ‘Site reputation abuse’ algorithm at this time. So the drops are from other changes that Google is pushing that must be impacting those affiliate directories strongly. Update 2: I just received a response from Google after following up to […]

ChatGPT Search Indexing: Essential Steps For Websites

As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its own crawlers and attribution methods. Here is a breakdown of the technical requirements for ensuring your website is indexed correctly. Technical Framework ChatGPT Search combines […]

Google fixes supplemental feed limitation in Merchant Center Next

Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use existing Google Sheets for supplemental feeds, eliminating the previous requirement to create sheets from scratch or use alternative methods. Why we care. This will save time for ecommerce managers and merchants […]