What is Content Marketing: The Ultimate Guide

Content, in its various forms, is key to promoting your brand, products, and services to potential customers. Content marketing ensures that the content you produce, whether visual, audio, or text, reaches more people and convinces them to interact more with your business. Because content is at the heart of most digital marketing strategies, including search […]

Hubspot’s Blog Organic Search Traffic Drop: What really happened?

Since Ryan Law’s LinkedIn post three days ago, the SEO community has been discussing the significant drop in organic search traffic of the HubSpot blog. Unfortunately, I’ve come across some wild (and outright bad) takes claiming this marks the end of HubSpot’s organic search traffic or even the death of SEO. Thankfully, there are also […]

Why Genuine Connections Will Drive Social Media In 2025

Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow content – such as slick paid media attempts, spammy posts, or poorly executed AI-generated content – is increasing, creating challenges for marketers to stand out […]

Technical SEO: Don’t rush the process

In an era where efficiency is key, many businesses question the time and resources spent on technical SEO audits.  However, cutting corners in this critical area can lead to incomplete insights and missed opportunities.  Let’s dive into why technical SEO deserves a firm investment in both human effort and time, starting with the often-overlooked challenge […]

How to Find and Fix Duplicate Title Tags to Improve SEO

Duplicate title tags are instances when multiple pages on a website share identical title tags in their HTML head sections, which can lead to lower search engine rankings and a poor user experience. Common causes of duplicate title tags include: Duplicate pages targeting different countries or users Content management system (CMS) platforms automatically generating default […]

Generative Engine Optimization: Everything You Need to Know

While search engine optimization (SEO) is essential for your content and offerings to reach your target readers, it is also essential to stay up to date with the latest digital trends. One of the emerging technologies is generative engine optimization (GEO), which refers to content optimized for the purpose of appearing in AI-generated responses. Staying […]

5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: *All figures in USD Brand Annual Revenue Standout Strategy Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare […]