In an era where efficiency is key, many businesses question the time and resources spent on technical SEO audits. However, cutting corners in this critical area can lead to incomplete insights and missed opportunities. Let’s dive into why technical SEO deserves a firm investment in both human effort and time, starting with the often-overlooked challenge […]
The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your site’s performance. If you already have one, great! If not, read this article to find out what you can do and why you need […]
Duplicate title tags are instances when multiple pages on a website share identical title tags in their HTML head sections, which can lead to lower search engine rankings and a poor user experience. Common causes of duplicate title tags include: Duplicate pages targeting different countries or users Content management system (CMS) platforms automatically generating default […]
While search engine optimization (SEO) is essential for your content and offerings to reach your target readers, it is also essential to stay up to date with the latest digital trends. One of the emerging technologies is generative engine optimization (GEO), which refers to content optimized for the purpose of appearing in AI-generated responses. Staying […]
Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: *All figures in USD Brand Annual Revenue Standout Strategy Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare […]
A well-crafted local SEO strategy is a crucial component of any digital marketing plan for brick-and-mortar businesses. By optimizing for local search, these businesses can specifically target their geographic areas, making it easier to attract and engage with local customers. To stay ahead of the curve with a successful local SEO strategy, businesses need to […]
The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which rolled out on November 11th and took over three weeks to complete. Then we had one week off before […]
Table of Contents sort-tool For retailers that have both an online store and various physical storefronts, integrating the two to reap the benefits that come with free local listings is possibly the most complex (and rewarding) aspect of eCommerce SEO. While I work with all types of large-scale sites, eCommerce SEO is a strong focus […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way. But then, the anxiety sets in. Where do I start? How do I go from a simple idea, or even […]