What Is YouTube Marketing? YouTube marketing is the strategic use of YouTube’s platform to promote your brand, products, or services. It’s about leveraging video content to reach, engage, and convert your target audience on one of the world’s largest search engines. A YouTube marketing strategy typically involves: Identifying your target audience Creating and optimizing video […]
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AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously […]
Websites that don’t convert, don’t last. That’s why it’s critical for business owners (and marketers) to understand what issues kill conversion rates and how to fix them. Keep reading to discover your conversion killers! What kills conversion rates? Websites kill conversion rates when they focus on themselves and not the user. Common examples of this […]
In an effort to keep users on their sites, some publishers have hijacked the browser back button by providing a feed of articles that drives users to more publisher content, including sponsored content and ads. That’s versus allowing them to return to the sites they visited from… Disabling, or hijacking the back button, is a […]
Table of Contents sort-tool Yesterday marked a big day for the SEO industry. Previously, we had limited understanding of how Google AI Overviews (AIOs) were appearing for individual websites, a feature that is quickly becoming more prominent within search results. Semrush has now stepped up to the challenge by making AIO tracking far more accessible […]
Gary Illyes asked for alternatives to make hreflang simpler. But why? To summarize, this is what is wrong with hreflang at the moment: People think hreflang is a definitive signal for language/geolocation, when is not (it needs to align with others) so when Google doesn’t take it into account, site owners get frustrated. People also […]
Google confirmed with me that they are testing a new forum display for its search results that shows the top comments and related discussions. This is a new way of showing forum-related content in the Google Search results. Google shared this mock-up of the forum display changes: You can see a snippet followed by a […]
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even though […]
Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can […]
Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings […]