Website analytics is a crucial part of search engine optimization. The saying What gets measured gets improved is 100% correct in SEO. Using the right tools to track and analyze your website’s performance will help you answer important SEO questions, such as: What keywords you rank for in Google What is the click-through rate of […]
Category Archives: Blogs
PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. […]
Creating content for AI search requires you to be strategic with what information you include. With 55% of AI Overview citations coming from the top third of your content, how you structure content and what information your prioritize is crucial. Not only does it mean avoiding bloating content and using filler information for shorter topics, […]
After writing a two-part series last year about Reddit heavily scaling AI-translated content, I wanted to check in to see how things were going now. Below, I’ll cover how Reddit’s AI translation project is firing on all cylinders and how that content is being heavily rewarded by Google in the search results. In March of […]
Table of Contents sort-tool Last month, Sam and I reached a major milestone in launching our web browser for SEO named SERP Lens. I wanted to write this blog post to reflect on the journey as transparently as I can and hopefully encourage others to also challenge themselves and try something new. The difficult truth […]
There’s a comfortable narrative around ecommerce AI search right now: AI systems tend to surface large, well-known ecommerce brands; marketplaces lead many commercial answers; and the playbook is to optimize product pages, category pages, product feeds, and structured data to improve a site’s machine readability. That is partly true. Product detail pages (PDPs), product listing […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced three new UCP capabilities and a simplified onboarding path through Merchant Center, two months after Google and Shopify unveiled UCP at the National Retail Federation conference in January 2026. The January launch had a […]
Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis. What’s happening. According to Microsoft’s product liaison Navah Hopkins, advertisers can now build custom metrics using the full range of conversion data available in the platform. This includes […]
Each month, we host an SEO update covering the latest in search and AI. During this month’s edition, our SEO experts Carolyn Shelby and Alex Moss, cover everything from the latest advances in Agentic AI to Google’s spam and core updates and why simply publishing more content is no longer enough and in many cases […]