With the Internet playing an important role in how businesses operate and reach their customers, taking steps to improve how you show up in the digital space is vital. One of the first and most important steps a business will take to improve its digital impact is to hire a digital marketing specialist. In this […]
Category Archives: Blogs
Wednesday was a relatively normal day for me in Google Land. I was auditing client sites, still digging into the March 2026 core update movement, and posting the latest SEO and AI Search news across social media. But then an interesting email arrived. It was from a company I helped last year and the subject […]
I’ve analyzed the biggest US domain level visibility shifts in Sistrix, along with the top keyword changes behind them, using a two-week measurement window from March 26 to April 11, 2026, which includes the rollout period of the March 2026 core update from March 27 to April 8, to identify any recurring patterns. One of […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a […]
Google is giving advertisers more control over how AI generates ad copy, making it easier to scale campaigns without losing brand consistency. What’s happening. Google Ads is rolling out a beta feature that allows marketers to copy text guidelines from existing campaigns and apply them to new ones, eliminating the need to rewrite brand rules […]
AI isn’t just shaping decisions anymore – it’s starting to make them. That’s the world of agentic commerce, where autonomous agents act before humans even weigh in. In these scenarios: Products are evaluated in entirely new ways Brand signals take on a different meaning “Optimized for people” is no longer enough On the latest episode […]
Using AI for content production has become standard practice. The question most SEO teams are actually asking is how well it works. So we analyzed 20,000 keywords and 42,000 blog posts to find out. Content classified as purely AI-generated appeared in the top spot just 9% of the time. Content classified as human-written was there […]
SEO has always changed. Sometimes slowly. Sometimes all at once. And AI search definitely belongs to the second category. Search is no longer just about ranking in the classic list of blue links. Today, users can get AI-generated summaries, ask follow-up questions, compare options in a conversational way, and even search with text, voice, or […]
Fintech in AI search plays by much stricter rules. Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you: Is your product legitimate? Are your fees and protections explicit? Do other trusted sources back up your claims? To find these answers, AI draws from your website […]