Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Category Archives: Blogs
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a […]
Google is giving advertisers more control over how AI generates ad copy, making it easier to scale campaigns without losing brand consistency. What’s happening. Google Ads is rolling out a beta feature that allows marketers to copy text guidelines from existing campaigns and apply them to new ones, eliminating the need to rewrite brand rules […]
AI isn’t just shaping decisions anymore – it’s starting to make them. That’s the world of agentic commerce, where autonomous agents act before humans even weigh in. In these scenarios: Products are evaluated in entirely new ways Brand signals take on a different meaning “Optimized for people” is no longer enough On the latest episode […]
Using AI for content production has become standard practice. The question most SEO teams are actually asking is how well it works. So we analyzed 20,000 keywords and 42,000 blog posts to find out. Content classified as purely AI-generated appeared in the top spot just 9% of the time. Content classified as human-written was there […]
SEO has always changed. Sometimes slowly. Sometimes all at once. And AI search definitely belongs to the second category. Search is no longer just about ranking in the classic list of blue links. Today, users can get AI-generated summaries, ask follow-up questions, compare options in a conversational way, and even search with text, voice, or […]
Fintech in AI search plays by much stricter rules. Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you: Is your product legitimate? Are your fees and protections explicit? Do other trusted sources back up your claims? To find these answers, AI draws from your website […]
AI SEO is no longer optional — it’s a prominent part of the search experience. So, if you’re not super familiar with how to optimize for AI search, you may be looking for help from an agency. But before you sign the dotted line, it’s important to know what AI SEO agency red flags to […]
There are many AI prompt tracking tools on the market now. Some of those tools track prompts that you enter, while others generate prompts based on the topic at hand. Many of those prompts are not from real people… Instead, they are synthetic prompts. And that questions the power of tracking those prompts at all. In […]
Who are the top Black Friday Organic Search Traffic Winners in 2025? What are their main characteristics? What can we learn to maximize your traffic next year? Here’s an analysis of organic search traffic insight from the US, UK, Germany, Spain, France and Italy from the last 28 days based on the 4,000 most popular […]