Updated on July 27th, 2025 Although there’s a very high overlap in principles to optimizing for AI vs traditional search, there are certainly differences due to the changes in retrieval style (single-query match with pages vs Query fan-out and content synthesis), optimization target (page content and metadata vs content chunks and factual spans), results presentation […]
Category Archives: Blogs
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. What does Yoast AI Generate do? Yoast AI Generate suggests SEO titles and meta descriptions based on your content […]
Generative engine optimization (GEO) tools provide insights into your brand’s visibility in AI search engines like ChatGPT and features like Google’s AI Mode. I’ve handpicked and reviewed the top GEO software available in 2025. In this guide, you’ll find the best GEO tools for tracking AI citations, monitoring mentions, analyzing competitors, and optimizing your presence. […]
Like all the best stories in 2025, this one starts with a post in a Facebook Group. I’m a proud regular at Hershey Park and have gotten a ton of helpful info (and some juicy gossip) from a few Facebook Groups. The scuttlebutt of late has been that a long standing ride, Wild Mouse, was […]
Like I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%), but again, it’s growing. Based on that growth, many site owners are extremely interested in understanding their visibility in AI […]
Table of Contents sort-tool AI Mode data has arrived in Google Search Console as of around June 13th onwards. I went ahead and created an experiment that involved hundreds of SEOs searching for the same query in AI Mode to be confident that it is tracking as expected. Within this article, you will learn about […]
A few weeks ago, I created a detailed comparison highlighting the overlap between AI search and traditional search results optimization, covering various search areas and criteria. However, I noticed that the major differences were often “lost” among the dozens of aspects compared. That’s why I want to emphasize the key differences between traditional and AI […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show […]