Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: […]
Category Archives: Blogs
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s […]
Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious […]
More of your potential customers are turning to AI search tools like ChatGPT to find what they need. To stay visible, your brand needs to show up there—on top of your usual SEO efforts. In fact, Semrush data suggests that traffic from large language models (LLMs) will overtake traditional organic search traffic by early 2028. […]
Nowadays, SEO AI tools are a dime a dozen. There’s always a new platform vying for our attention and offering the best of the best in SEO analysis. But even though the market is flooded, there are still leaders that set the standard and drive innovation forward. Here, we’ll talk about 30 of those leaders […]
More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on Google and scrolled through a few links or a Shopping ad. This year, you’re asking ChatGPT: “I sleep hot and have sensitive skin. Can you […]
What is social media SEO? Social media SEO is the strategic optimization of your social media profiles and content to improve visibility both on social platforms and in search engine results. By implementing proven optimization techniques like keyword research, content optimization, and technical best practices across social channels like Facebook, Instagram, YouTube, and X, brands […]
In December of 2024, Vercel published an article explaining how most AI platforms were not rendering JavaScript. Based on their tests, they found that ChatGPT, Perplexity, Anthropic, and others were not rendering client-side JavaScript, meaning that content could not be seen by those platforms. And that can obviously cause big problems for sites heavily relying […]
Updated on July 27th, 2025 Although there’s a very high overlap in principles to optimizing for AI vs traditional search, there are certainly differences due to the changes in retrieval style (single-query match with pages vs Query fan-out and content synthesis), optimization target (page content and metadata vs content chunks and factual spans), results presentation […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]