Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Category Archives: Blogs
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers scale faster and more efficiently. Driving the news. The centerpiece is Business AI, an always-on sales agent that guides customers from discovery to purchase across Meta ads, messaging apps, and websites. It learns from posts […]
Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse, with a 39% decline. Meanwhile, 60% of searches in 2024 ended without clicks; also, the projections […]
Google has officially launched Search Live in the U.S., giving users the ability to talk with Search and share live camera views for AI-powered answers in real time. As Search Engine Land recently reported, Search Live is now built into the Google app (Android and iOS). It was previously available only through Google Labs. With […]
Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions aren’t keeping pace. It’s not just the LLMs — the SERP itself has changed. In 2025, every query is a blended battlefield of ads, AI overviews, videos, shopping units, map packs, and organic links. Yet, […]
As the search landscape continues to evolve with AI SEO, Search Generative Experience (SGE), and answer engines, it is crucial to stay current and up to date on the latest trends. Reliable and authoritative SEO blogs help marketers, SEOs, and businesses stay ahead. Below, you can check out our list of the best SEO blogs. […]
Update 3: September 6, 2025The robots.txt change that Wirecutter implemented on thewirecutter.com doesn’t seem to have helped the situation. Wirecutter is still down, and even dropping more based on some of the visibility tools. See the screenshots below in my X share. I’ll keep tracking the situation and will provide updates over time. But for […]
Table of Contents sort-tool ChatGPT Shopping results have undergone the most significant update to their shoppable products integration since launch in April earlier this year. At the time, I was quite critical of the integration of ChatGPT’s equivalent to free listing results on Google, highlighting key issues related to the mobile experience, inability to explore […]
I’ve run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers. Let’s go through it: 1. I Published A New Page in LearningAISearch.com without submitting to any search engine I published a new indexable LLMS.txt Generators page, linked from the home page, and across […]
The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own digital advertising services. Part of this ruling also says Google is required to divest part of its ad-tech business. This comes from the EU’s 2023 ruling where the EU said back then that the only […]