The world of search is undergoing its most significant transformation since the advent of Google itself. At a recent HiveMCR event in Manchester, I shared critical insights into this shift, exploring where we stand with AI search and what SEO professionals can do about it. We are currently in a pivotal time for search. Generative AI […]
Category Archives: Blogs
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI […]
YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar — often used for shoppable products or sitelinks — permanently visible during playback. Why we care. The change means users can no longer dismiss the sidebar to view the ad full-screen, leaving part of the […]
The message from this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize, and measure SEO. This is not just a slate of updates, but a signal to rethink impressions, content creation, and tooling so you stay effective. Chris Scott, Yoast’s Senior Marketing Manager, hosted the session. Alex Moss […]
What Is AI in Content Marketing? AI in content marketing is using artificial intelligence to create, optimize, and distribute content faster and at greater scale. In content marketing, AI handles time-consuming tasks—like ideation, keyword research, and drafting—so teams can focus on strategy and creativity. Why Is Using AI in Content Marketing Valuable? Using AI in […]
When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned in the response? That’s a crucial distinction. Brands that AI systems mention with context and positive sentiment attract the most intent-driven traffic. Semrush research shows that visitors who find a […]
No matter if you’re a marketing professional, business owner, or somewhere in between, you’ve been hearing about the shift in search. Answer engines are altering how and where people search for information. Hence, the birth of the newest jargony term: Answer Engine Optimization (AEO). But like many companies, you’re probably wondering, “Do I need AEO? […]
Table of Contents sort-tool On September 12th, the SEO community discovered that Google had disabled the ability to use the parameter &num=100, designed to enable 100 results as the default display rather than 10. The consequence of this change was the impact on various rank tracking providers, with many relying on this parameter in order […]
Earlier this week at Google I/O, and after just 3 months of its release in test mode, Google officially launched AI Mode in the US, providing a conversational, multimodal, and task-oriented assistant experience, expanding the role of AI Overviews with more advanced reasoning. Google also explained how starting this week AIO’s and AI Mode will […]