Google “AI Overviews” Are Here Despite the rumors, I didn’t actually expect Google to release their AI Overviews during Google I/O because in a very high share of scenarios the experience while still on test, wasn’t good, including not so very helpful or repetitive information vs the traditional organic search results and the already included […]
Category Archives: Blogs
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search Console delays do not mean there is an unconfirmed core update rolling out, Google said. Google does not show those reporting delays in the […]
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important […]
Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy, which is still only done via manual actions. Google wrote this morning, “The rollout […]
XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling […]
YouTube can help you reach a global audience. But producing great content may not be enough to catch your target audience’s attention. Or increase views, traffic, and conversions. You’ll need a strategic marketing plan for that. And the right tools. In this guide, we’ll show you how to promote your YouTube channel for maximum reach. […]
Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings. Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals. Today, the Temu mobile app has more than 167 million monthly active users, and annual sales […]
Google is famous for its graveyard of abandoned projects, but Search Generative Experience (SGE) hasn’t joined that list. Instead, it launched May 14, 2024 as AI Overviews and began its predicted negative impact on organic: Visibility Traffic Conversions Revenue Learn more about how SGE affects SEO and how to respond now! A look back: How will […]
This is my second post in a series about the March 2024 broad core update. Again, it was a huge update with many moving parts, so I wanted to cover several interesting things that went on versus writing just one post. For this post, I’m going to cover a very interesting case study that underscores […]
Table of Contents sort-tool Undoubtedly Google’s most anticipated release of 2023, Bard has arrived in a limited beta. Being available to users in the US and the UK, I was able to gain access to an early preview. While I’ll be reviewing Google’s Bard from an SEO professionals point-of-view, I’ll also be providing details of […]