SEO and UX go hand-in-hand, both aiming to ensure users quickly find the website and its content while providing a good page experience. One without the other can lead to an over-optimized website that feels clunky and unorganized, or an aesthetic, easily scrollable website that’s nowhere to be found on the SERPs (search engine results […]
Category Archives: Blogs
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: […]
Companies start advertising on Google Ads for multiple reasons, from increasing brand visibility in branded search terms to supporting limited-time sales or promotions. When should you advertise on Google? The easy answer to “When should I advertise on Google?” coming from a company that provides PPC management is, well, always! That’s because PPC has unique […]
In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s plans to use the mobile version of a page for indexing. Well, we’re now in […]
The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison I had the excellent opportunity to interview Danny Sullivan, Google Search Liaison, about the latest Google search updates, AI Overviews, the state of search and the future. Here’s a summary of the interview: Danny Sullivan is welcomed to the interview, with appreciation […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is again showing competitor ads above local listings, this time the reviews. Google will host a creator summit later this month, it is invite-only. Google Ads […]
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic. She posted an upbeat notice on her personal blog, reaffirming […]
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the […]
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve […]
What Is YouTube Marketing? YouTube marketing is the strategic use of YouTube’s platform to promote your brand, products, or services. It’s about leveraging video content to reach, engage, and convert your target audience on one of the world’s largest search engines. A YouTube marketing strategy typically involves: Identifying your target audience Creating and optimizing video […]