Update: I heard from Google’s Danny Sullivan and he confirmed that Google is not testing its ‘Site reputation abuse’ algorithm at this time. So the drops are from other changes that Google is pushing that must be impacting those affiliate directories strongly. Update 2: I just received a response from Google after following up to […]
Category Archives: Blogs
OpenAI launched ChatGPT search a few days ago, available on both the Web as well as through the app to ChatGPT Plus and Team users. In their announcement, OpenAI described it as a more natural, conversational way to obtain quality information more easily: “By integrating search with a chat interface, users can engage with information […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its own crawlers and attribution methods. Here is a breakdown of the technical requirements for ensuring your website is indexed correctly. Technical Framework ChatGPT Search combines […]
Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use existing Google Sheets for supplemental feeds, eliminating the previous requirement to create sheets from scratch or use alternative methods. Why we care. This will save time for ecommerce managers and merchants […]
Ecommerce businesses always look for ways to improve their online presence to drive sales. Google Merchant Center (GMC) is an essential tool for achieving this, as it helps businesses showcase their products across Google’s ecosystem. This guide aims to provide retailers with an understanding of GMC. It offers useful insights on optimizing product listings and […]
SEO and UX go hand-in-hand, both aiming to ensure users quickly find the website and its content while providing a good page experience. One without the other can lead to an over-optimized website that feels clunky and unorganized, or an aesthetic, easily scrollable website that’s nowhere to be found on the SERPs (search engine results […]
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: […]
Companies start advertising on Google Ads for multiple reasons, from increasing brand visibility in branded search terms to supporting limited-time sales or promotions. When should you advertise on Google? The easy answer to “When should I advertise on Google?” coming from a company that provides PPC management is, well, always! That’s because PPC has unique […]
In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s plans to use the mobile version of a page for indexing. Well, we’re now in […]