If you’re analyzing your website’s organic search traffic drop and want to assess if this is due to a Google update, or if it’s due to something else: a change in search visibility and CTR due to a search feature change, change in search behavior or seasonality… here are 7 key questions to ask and […]
Category Archives: Blogs
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to […]
Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix: 0.31% of desktop SERPs have ads mixed into organic results 0.01% of mobile SERPs have ads mixed into organic results […]
The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate their optimization into your existing […]
Wondering how to make your Facebook ads stand out against the millions of other brands on the platform? Facebook may have over 2 billion daily users but attention spans are short and the competition is intense. Harnessing AI could be what you need to overhaul your ad strategy. AI has the potential to speed up […]
Staying on top of your SEO game requires the right tools, especially when it comes to tracking your rankings. With so many options out there, it can be tough to know which ones are worth your time and money. When it comes to choosing the best rank-tracking tools, it’s all about finding the right fit […]
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the original source of the image. You can also use a reverse image search to search […]
A content management system (CMS) can change the way you present your content to millions, but it needs to be search engine optimized (SEO). Your goal is to find the best CMS for SEO that works with your content type. There is no point in investing in a CMS that prompts blogs when you have […]
In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, […]
Table of Contents sort-tool AI overviews have started to roll out in Google’s search results, with there still being many elements of the SERP feature that are unclear to the SEO community. Similar to an experiment I’ve done in the past for Twitter carousels, I went ahead and developed a new experiment focused on how […]