A guide for ecommerce retailers • Yoast

Ecommerce businesses always look for ways to improve their online presence to drive sales. Google Merchant Center (GMC) is an essential tool for achieving this, as it helps businesses showcase their products across Google’s ecosystem. This guide aims to provide retailers with an understanding of GMC. It offers useful insights on optimizing product listings and […]

When Should You Advertise on Google Ads? 8 Tell-Tale Signs

Companies start advertising on Google Ads for multiple reasons, from increasing brand visibility in branded search terms to supporting limited-time sales or promotions. When should you advertise on Google? The easy answer to “When should I advertise on Google?” coming from a company that provides PPC management is, well, always! That’s because PPC has unique […]

The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]

In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s plans to use the mobile version of a page for indexing. Well, we’re now in […]

The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison

The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison I had the excellent opportunity to interview Danny Sullivan, Google Search Liaison, about the latest Google search updates, AI Overviews, the state of search and the future. Here’s a summary of the interview: Danny Sullivan is welcomed to the interview, with appreciation […]

Executive Director Of WordPress Resigns

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic. She posted an upbeat notice on her personal blog, reaffirming […]