Table of Contents sort-tool Yesterday marked a big day for the SEO industry. Previously, we had limited understanding of how Google AI Overviews (AIOs) were appearing for individual websites, a feature that is quickly becoming more prominent within search results. Semrush has now stepped up to the challenge by making AIO tracking far more accessible […]

Gary Illyes asked for alternatives to make hreflang simpler. But why? To summarize, this is what is wrong with hreflang at the moment: People think hreflang is a definitive signal for language/geolocation, when is not (it needs to align with others) so when Google doesn’t take it into account, site owners get frustrated. ⁠People also […]

Google confirmed with me that they are testing a new forum display for its search results that shows the top comments and related discussions. This is a new way of showing forum-related content in the Google Search results. Google shared this mock-up of the forum display changes: You can see a snippet followed by a […]

YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even though […]

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts.  This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can […]

Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings […]

What Is Googlebot? Googlebot is the main program Google uses to automatically crawl (or visit) webpages. And discover what’s on them.  As Google’s main website crawler, its purpose is to keep Google’s vast database of content, known as the index, up to date.  Because the more current and comprehensive this index is, the better and […]

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding […]

Whether you’re hiring an SEO company for the first or third time, it’s a time- and resource-intensive step. Based on more than 25 years of working in SEO, we’ve learned which questions to ask an SEO agency to find the best SEO services for your business and are sharing them below: Best questions to ask […]

If you’re analyzing your website’s organic search traffic drop and want to assess if this is due to a Google update, or if it’s due to something else: a change in search visibility and CTR due to a search feature change, change in search behavior or seasonality… here are 7 key questions to ask and […]