Wondering how to make your Facebook ads stand out against the millions of other brands on the platform? Facebook may have over 2 billion daily users but attention spans are short and the competition is intense. Harnessing AI could be what you need to overhaul your ad strategy. AI has the potential to speed up […]
Staying on top of your SEO game requires the right tools, especially when it comes to tracking your rankings. With so many options out there, it can be tough to know which ones are worth your time and money. When it comes to choosing the best rank-tracking tools, it’s all about finding the right fit […]
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the original source of the image. You can also use a reverse image search to search […]
A content management system (CMS) can change the way you present your content to millions, but it needs to be search engine optimized (SEO). Your goal is to find the best CMS for SEO that works with your content type. There is no point in investing in a CMS that prompts blogs when you have […]
In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, […]
Table of Contents sort-tool AI overviews have started to roll out in Google’s search results, with there still being many elements of the SERP feature that are unclear to the SEO community. Similar to an experiment I’ve done in the past for Twitter carousels, I went ahead and developed a new experiment focused on how […]
Google “AI Overviews” Are Here Despite the rumors, I didn’t actually expect Google to release their AI Overviews during Google I/O because in a very high share of scenarios the experience while still on test, wasn’t good, including not so very helpful or repetitive information vs the traditional organic search results and the already included […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search Console delays do not mean there is an unconfirmed core update rolling out, Google said. Google does not show those reporting delays in the […]
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important […]
Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy, which is still only done via manual actions. Google wrote this morning, “The rollout […]