Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention […]
We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in this year and beyond. Whether you are a beginner or an SEO expert, these tips will help you focus on what’s important right now. In collaboration with our Principal SEO, […]
Learn what local search is and how to use it to better market your business. Source link
Google Search Console is an essential SEO tool. Yet, some people find it a little bit scary and complicated at first sight. In this guide, we’ll cover all the basics (including some practical tips) you need to know to start with Search Console. Let’s dive in. What is Google Search Console? Search Console (formerly Google […]
What is an SEO report? An SEO report is a summary of metrics that indicate how your website performs in search results. Search engine optimization (SEO) is a long-term investment that requires continuous monitoring to ensure it’s producing the results you desire. That’s why it’s important to generate an SEO report — this report will […]
When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can typically see when the update actually lands and the stark difference in traffic when that happens. One of my most […]
Table of Contents sort-tool Ecommerce SEO has fundamentally changed on a global scale in recent years with the rise of organic product grids as a SERP feature. Previously, the focus was primarily on ranking PLPs (Product Listing Pages) for high volume non-branded queries. While this is still an integral part of success within Search, becoming […]
I had the excellent opportunity to attend the Google Search Central Live in Madrid yesterday (April 9, 2025) where the Google Search relations team, search console, product and Spain team -including John Mueller, Daniel Weisberg, Moshe Samet, Eric Barbera- presented about the state and future of Google search, went through the latest releases and updates, […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]