The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison I had the excellent opportunity to interview Danny Sullivan, Google Search Liaison, about the latest Google search updates, AI Overviews, the state of search and the future. Here’s a summary of the interview: Danny Sullivan is welcomed to the interview, with appreciation […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is again showing competitor ads above local listings, this time the reviews. Google will host a creator summit later this month, it is invite-only. Google Ads […]
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic. She posted an upbeat notice on her personal blog, reaffirming […]
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the […]
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve […]
What Is YouTube Marketing? YouTube marketing is the strategic use of YouTube’s platform to promote your brand, products, or services. It’s about leveraging video content to reach, engage, and convert your target audience on one of the world’s largest search engines. A YouTube marketing strategy typically involves: Identifying your target audience Creating and optimizing video […]
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously […]
Websites that don’t convert, don’t last. That’s why it’s critical for business owners (and marketers) to understand what issues kill conversion rates and how to fix them. Keep reading to discover your conversion killers! What kills conversion rates? Websites kill conversion rates when they focus on themselves and not the user. Common examples of this […]
In an effort to keep users on their sites, some publishers have hijacked the browser back button by providing a feed of articles that drives users to more publisher content, including sponsored content and ads. That’s versus allowing them to return to the sites they visited from… Disabling, or hijacking the back button, is a […]
Table of Contents sort-tool Yesterday marked a big day for the SEO industry. Previously, we had limited understanding of how Google AI Overviews (AIOs) were appearing for individual websites, a feature that is quickly becoming more prominent within search results. Semrush has now stepped up to the challenge by making AIO tracking far more accessible […]