Backlinks have always been the foundation of search engines, ever since Larry Page and Sergey Brin created the PageRank algorithm 28 years ago, as per the history of Google. The founders of Google were inspired by academic citation analysis and had a hypothesis that pages with the most links to them from other highly relevant […]
Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. That’s high-value SEO traffic it can funnel to its product pages. All without relying on ads. And here’s the thing: If you’re not blogging, you’re […]
Content, in its various forms, is key to promoting your brand, products, and services to potential customers. Content marketing ensures that the content you produce, whether visual, audio, or text, reaches more people and convinces them to interact more with your business. Because content is at the heart of most digital marketing strategies, including search […]
Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until […]
Since Ryan Law’s LinkedIn post three days ago, the SEO community has been discussing the significant drop in organic search traffic of the HubSpot blog. Unfortunately, I’ve come across some wild (and outright bad) takes claiming this marks the end of HubSpot’s organic search traffic or even the death of SEO. Thankfully, there are also […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow content – such as slick paid media attempts, spammy posts, or poorly executed AI-generated content – is increasing, creating challenges for marketers to stand out […]
In an era where efficiency is key, many businesses question the time and resources spent on technical SEO audits. However, cutting corners in this critical area can lead to incomplete insights and missed opportunities. Let’s dive into why technical SEO deserves a firm investment in both human effort and time, starting with the often-overlooked challenge […]
The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your site’s performance. If you already have one, great! If not, read this article to find out what you can do and why you need […]
Duplicate title tags are instances when multiple pages on a website share identical title tags in their HTML head sections, which can lead to lower search engine rankings and a poor user experience. Common causes of duplicate title tags include: Duplicate pages targeting different countries or users Content management system (CMS) platforms automatically generating default […]