When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can typically see when the update actually lands and the stark difference in traffic when that happens. One of my most […]
Table of Contents sort-tool Ecommerce SEO has fundamentally changed on a global scale in recent years with the rise of organic product grids as a SERP feature. Previously, the focus was primarily on ranking PLPs (Product Listing Pages) for high volume non-branded queries. While this is still an integral part of success within Search, becoming […]
I had the excellent opportunity to attend the Google Search Central Live in Madrid yesterday (April 9, 2025) where the Google Search relations team, search console, product and Spain team -including John Mueller, Daniel Weisberg, Moshe Samet, Eric Barbera- presented about the state and future of Google search, went through the latest releases and updates, […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries with traditional results. Verify information through transparent source attribution and citation links. Navigate topics conversationally without starting over. Source link
If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance. This free report doesn’t just give you […]
Shopify has become the leading online shopping platform in just a few years. It has become an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although the ecommerce platform makes everything easy, there’s a lot you can do to improve the SEO of your online shop. In this ultimate […]
What Is a Google Analytics Dashboard? A Google Analytics dashboard is a customizable report that’s used to monitor all the key metrics for a website. Google Analytics 4 (GA4) doesn’t have a built-in “Dashboards” feature from Universal Analytics (GA4’s predecessor), but you can still create a similar setup in GA4. Here’s an example of a […]
Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing what’s working on your site and what isn’t. Then, apply targeted fixes based on real data. Not hunches. In this guide, I’m sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts […]
In business, myths are misguided ideas that may cause you to miss out on opportunities or lose money by investing in the wrong ones. The search engine optimization (SEO) industry is plagued with myths resulting from outdated information and other factors like Google algorithm updates. The regular Google algorithm updates render much of what was […]