If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance. This free report doesn’t just give you […]
Shopify has become the leading online shopping platform in just a few years. It has become an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although the ecommerce platform makes everything easy, there’s a lot you can do to improve the SEO of your online shop. In this ultimate […]
What Is a Google Analytics Dashboard? A Google Analytics dashboard is a customizable report that’s used to monitor all the key metrics for a website. Google Analytics 4 (GA4) doesn’t have a built-in “Dashboards” feature from Universal Analytics (GA4’s predecessor), but you can still create a similar setup in GA4. Here’s an example of a […]
Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing what’s working on your site and what isn’t. Then, apply targeted fixes based on real data. Not hunches. In this guide, I’m sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts […]
In business, myths are misguided ideas that may cause you to miss out on opportunities or lose money by investing in the wrong ones. The search engine optimization (SEO) industry is plagued with myths resulting from outdated information and other factors like Google algorithm updates. The regular Google algorithm updates render much of what was […]
AI Mode officially started rolling out as a labs experiment on March 5, 2025, and I received access late the following day. Needless to say, I’ve been testing AI Mode heavily since gaining access. I’ll provide some screenshots in this post, but you can always check my X thread where I’ve been providing videos of […]
Table of Contents sort-tool After opting in to the waitlist and being a Gemini Advanced user, I’ve just been given early access to Google’s new AI Mode within labs after receiving the confirmation email. To access the AI Mode labs experience, I’m needing to use a VPN for the US, considering the experiment is only […]
Three days ago, Google announced the release of its AI Mode test in Labs (along with an AI Overviews upgrade to Gemini 2.0 to help with harder questions). Google describes AI Mode to: “Expand what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities so you can get help with even your […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions. Topics included whether he was open to discussing change, the steep learning curve of WordPress, and whether he would reconsider reducing Automattic’s contributions to WordPress core. As tough as those questions were, Matt answered each […]