The 8 Most Important PPC KPIs You Should Be Tracking

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention […]

How to compare hourly Google Search Console Data (GSC) to track impact from major algorithm updates using the GSC API and Analytics Edge [Tutorial]

When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can typically see when the update actually lands and the stark difference in traffic when that happens. One of my most […]

New Research: Google Free Listing Types (Popular Products, In Stores Nearby, Deals On & More)

Table of Contents sort-tool Ecommerce SEO has fundamentally changed on a global scale in recent years with the rise of organic product grids as a SERP feature. Previously, the focus was primarily on ranking PLPs (Product Listing Pages) for high volume non-branded queries. While this is still an integral part of success within Search, becoming […]

5 AI Insights from Google Search Central Live in Madrid on April 9, 2025

I had the excellent opportunity to attend the Google Search Central Live in Madrid yesterday (April 9, 2025) where the Google Search relations team, search console, product and Spain team -including John Mueller, Daniel Weisberg, Moshe Samet, Eric Barbera- presented about the state and future of Google search, went through the latest releases and updates, […]

Microsoft Launches Copilot Search in Bing

Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries with traditional results. Verify information through transparent source attribution and citation links. Navigate topics conversationally without starting over. Source link