Meet Your Next Revenue Channel

How these ads will look — and how much they’ll cost — is a mystery, but with OpenAI hiring advertising veterans from Google, Meta, and X, we can guess. Discover the future of ChatGPT advertising and how to prepare for its launch now! Where is ChatGPT advertising now? In development. Here is what we know […]

Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?

In a previous post, I explained how Reddit was heavily using AI translated content, it is indexable by Google, and how that content was surging like crazy in the search results. Note, Reddit has been very transparent about their use of machine translation over time and how it’s being used across a number of languages […]

ChatGPT Shopping vs. Google Shopping [Early Review]

Table of Contents sort-tool ChatGPT has entered the eCommerce arena. The Shopping experience was previously quite incomplete within ChatGPT, with the latest update now providing product recommendations as part of its search experience. One of my specialties is eCommerce SEO. I have extensive experience working for large stores on aspects such as Google’s free product […]

How to Win in Today’s Product SERPs

In 2025, Google’s product search results have dramatically evolved, turning into a feature-rich, visually dynamic landscape that resembles a product listing page (PLP) more than traditional search results. These changes are reshaping user behavior, SEO strategies, and what it takes to succeed in ecommerce search visibility. Here’s a comprehensive look at how ecommerce SEO has […]

The 8 Most Important PPC KPIs You Should Be Tracking

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention […]