XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling […]

YouTube can help you reach a global audience. But producing great content may not be enough to catch your target audience’s attention. Or increase views, traffic, and conversions. You’ll need a strategic marketing plan for that. And the right tools.  In this guide, we’ll show you how to promote your YouTube channel for maximum reach. […]

Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings. Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals. Today, the Temu mobile app has more than 167 million monthly active users, and annual sales […]

Google is famous for its graveyard of abandoned projects, but Search Generative Experience (SGE) hasn’t joined that list. Instead, it launched May 14, 2024 as AI Overviews and began its predicted negative impact on organic: Visibility Traffic Conversions Revenue Learn more about how SGE affects SEO and how to respond now! A look back: How will […]

This is my second post in a series about the March 2024 broad core update. Again, it was a huge update with many moving parts, so I wanted to cover several interesting things that went on versus writing just one post. For this post, I’m going to cover a very interesting case study that underscores […]

Table of Contents sort-tool Undoubtedly Google’s most anticipated release of 2023, Bard has arrived in a limited beta. Being available to users in the US and the UK, I was able to gain access to an early preview. While I’ll be reviewing Google’s Bard from an SEO professionals point-of-view, I’ll also be providing details of […]

AI Overviews were released in the US a couple of weeks ago, and after an initial backlash due to suboptimal results, they have been already updated with better detection mechanisms and filters, for higher quality answers. However, even if Google mentioned how they had found that “with AI Overviews, people use Search more, and are […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google responded to the decable around AI Overviews and basically said they are here to stay and they made improvements. Only 10% of SEOs said they would […]

Google has announced that it will discontinue the chat feature in Google Business Profiles. The wind-down process will start on July 15, and the functionality will complete on July 31. The news was emailed to businesses, acknowledging the potential difficulty of the decision and emphasizing Google’s commitment to remaining a helpful partner in business management. […]

Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results. What it looks like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X: Why we […]