AI Mode officially started rolling out as a labs experiment on March 5, 2025, and I received access late the following day. Needless to say, I’ve been testing AI Mode heavily since gaining access. I’ll provide some screenshots in this post, but you can always check my X thread where I’ve been providing videos of […]
Category Archives: Blogs
Table of Contents sort-tool After opting in to the waitlist and being a Gemini Advanced user, I’ve just been given early access to Google’s new AI Mode within labs after receiving the confirmation email. To access the AI Mode labs experience, I’m needing to use a VPN for the US, considering the experiment is only […]
Three days ago, Google announced the release of its AI Mode test in Labs (along with an AI Overviews upgrade to Gemini 2.0 to help with harder questions). Google describes AI Mode to: “Expand what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities so you can get help with even your […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions. Topics included whether he was open to discussing change, the steep learning curve of WordPress, and whether he would reconsider reducing Automattic’s contributions to WordPress core. As tough as those questions were, Matt answered each […]
Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey from link building agency Page One Power. 59% of Americans click on search results of brands they know. Less than one-third click on the top-ranked result. Why we care. Trust remains critical for brands in […]
An SEO audit is a health checkup of your site. It allows you to know what works and what does not, and it allows you to make improvements based on what you find. This can lead to improved performance — both on the search results pages and how visitors engage with your website. What is an SEO audit? […]
What Is Video Advertising? Video advertising is a paid marketing tactic that uses video content to promote products, services, or brands in an engaging way—often on social media platforms. For example, here’s a YouTube video ad promoting software company Parallels: Why Is Video Advertising Effective? Video advertising is effective because it captures audience attention more […]
Backlinks have always been the foundation of search engines, ever since Larry Page and Sergey Brin created the PageRank algorithm 28 years ago, as per the history of Google. The founders of Google were inspired by academic citation analysis and had a hypothesis that pages with the most links to them from other highly relevant […]
Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. That’s high-value SEO traffic it can funnel to its product pages. All without relying on ads. And here’s the thing: If you’re not blogging, you’re […]