Category Archives: Blogs

What Is Video Advertising? + How to Do It Effectively

What Is Video Advertising? Video advertising is a paid marketing tactic that uses video content to promote products, services, or brands in an engaging way—often on social media platforms. For example, here’s a YouTube video ad promoting software company Parallels: Why Is Video Advertising Effective? Video advertising is effective because it captures audience attention more […]

What is Content Marketing: The Ultimate Guide

Content, in its various forms, is key to promoting your brand, products, and services to potential customers. Content marketing ensures that the content you produce, whether visual, audio, or text, reaches more people and convinces them to interact more with your business. Because content is at the heart of most digital marketing strategies, including search […]

Hubspot’s Blog Organic Search Traffic Drop: What really happened?

Since Ryan Law’s LinkedIn post three days ago, the SEO community has been discussing the significant drop in organic search traffic of the HubSpot blog. Unfortunately, I’ve come across some wild (and outright bad) takes claiming this marks the end of HubSpot’s organic search traffic or even the death of SEO. Thankfully, there are also […]

Why Genuine Connections Will Drive Social Media In 2025

Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow content – such as slick paid media attempts, spammy posts, or poorly executed AI-generated content – is increasing, creating challenges for marketers to stand out […]