Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Category Archives: Blogs
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is […]
Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is yes, but there’s a limit to what you should let these tools do. Incorporating human insights […]
Understanding the full spectrum of HTML tags is helpful for more than just expanding your technical knowledge—it’s foundational for ensuring a good user experience, improving accessibility, and achieving positive SEO results. By the end of this article, you’ll have a thorough understanding of HTML tags that you can use across your website. But let’s first […]
You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. It’s also your one shot at convincing a reader to choose your content over everyone else’s. A […]
How these ads will look — and how much they’ll cost — is a mystery, but with OpenAI hiring advertising veterans from Google, Meta, and X, we can guess. Discover the future of ChatGPT advertising and how to prepare for its launch now! Where is ChatGPT advertising now? In development. Here is what we know […]
In a previous post, I explained how Reddit was heavily using AI translated content, it is indexable by Google, and how that content was surging like crazy in the search results. Note, Reddit has been very transparent about their use of machine translation over time and how it’s being used across a number of languages […]
Table of Contents sort-tool ChatGPT has entered the eCommerce arena. The Shopping experience was previously quite incomplete within ChatGPT, with the latest update now providing product recommendations as part of its search experience. One of my specialties is eCommerce SEO. I have extensive experience working for large stores on aspects such as Google’s free product […]
In 2025, Google’s product search results have dramatically evolved, turning into a feature-rich, visually dynamic landscape that resembles a product listing page (PLP) more than traditional search results. These changes are reshaping user behavior, SEO strategies, and what it takes to succeed in ecommerce search visibility. Here’s a comprehensive look at how ecommerce SEO has […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]