Like all the best stories in 2025, this one starts with a post in a Facebook Group. I’m a proud regular at Hershey Park and have gotten a ton of helpful info (and some juicy gossip) from a few Facebook Groups. The scuttlebutt of late has been that a long standing ride, Wild Mouse, was […]
Category Archives: Blogs
Like I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%), but again, it’s growing. Based on that growth, many site owners are extremely interested in understanding their visibility in AI […]
Table of Contents sort-tool AI Mode data has arrived in Google Search Console as of around June 13th onwards. I went ahead and created an experiment that involved hundreds of SEOs searching for the same query in AI Mode to be confident that it is tracking as expected. Within this article, you will learn about […]
A few weeks ago, I created a detailed comparison highlighting the overlap between AI search and traditional search results optimization, covering various search areas and criteria. However, I noticed that the major differences were often “lost” among the dozens of aspects compared. That’s why I want to emphasize the key differences between traditional and AI […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show […]
Content production seems quite simple, in principle. You develop an idea, write about it, do SEO checks, and click publish. Simple, right? It never turns out that way, especially when working with a team. Miscommunications, last-minute changes, and confusion about what needs to happen when. We’ve all been there! Try these ten tips to streamline […]
Article writing is the process of crafting content to inform, educate, entertain, and/or persuade a reader. And writing an article from scratch doesn’t have to be overwhelming. We’ll explain how to write an article in seven steps. Whether you want to grow your blog, land your first freelance client, or write an article for school, […]
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for countless locations across the globe… …and ranks for almost 100K keywords featuring the words “things to do in”: But the reality is more nuanced. It’s […]
What are zero-click searches? Zero-click searches are searches where users do not click through to any of the listed websites — not because the sites aren’t relevant, but because the results page has answered the user’s query, like through an AI-generated response. How common are zero-click searches? Very. According to a SparkToro study, 58.5% of […]