An In-Depth Guide To Apple Search Ads

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is […]

How to maintain E-E-A-T • Yoast

Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is yes, but there’s a limit to what you should let these tools do. Incorporating human insights […]

The Ultimate HTML Tags List + Free Checklist

Understanding the full spectrum of HTML tags is helpful for more than just expanding your technical knowledge—it’s foundational for ensuring a good user experience, improving accessibility, and achieving positive SEO results. By the end of this article, you’ll have a thorough understanding of HTML tags that you can use across your website. But let’s first […]

Meet Your Next Revenue Channel

How these ads will look — and how much they’ll cost — is a mystery, but with OpenAI hiring advertising veterans from Google, Meta, and X, we can guess. Discover the future of ChatGPT advertising and how to prepare for its launch now! Where is ChatGPT advertising now? In development. Here is what we know […]

Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?

In a previous post, I explained how Reddit was heavily using AI translated content, it is indexable by Google, and how that content was surging like crazy in the search results. Note, Reddit has been very transparent about their use of machine translation over time and how it’s being used across a number of languages […]

ChatGPT Shopping vs. Google Shopping [Early Review]

Table of Contents sort-tool ChatGPT has entered the eCommerce arena. The Shopping experience was previously quite incomplete within ChatGPT, with the latest update now providing product recommendations as part of its search experience. One of my specialties is eCommerce SEO. I have extensive experience working for large stores on aspects such as Google’s free product […]

How to Win in Today’s Product SERPs

In 2025, Google’s product search results have dramatically evolved, turning into a feature-rich, visually dynamic landscape that resembles a product listing page (PLP) more than traditional search results. These changes are reshaping user behavior, SEO strategies, and what it takes to succeed in ecommerce search visibility. Here’s a comprehensive look at how ecommerce SEO has […]