Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for countless locations across the globe… …and ranks for almost 100K keywords featuring the words “things to do in”: But the reality is more nuanced. It’s […]
What are zero-click searches? Zero-click searches are searches where users do not click through to any of the listed websites — not because the sites aren’t relevant, but because the results page has answered the user’s query, like through an AI-generated response. How common are zero-click searches? Very. According to a SparkToro study, 58.5% of […]
With the rise and surge of AI Overviews, and soon AI Mode, site owners are dealing with an unprecedented situation from a search traffic standpoint. Impressions in search might be stable, or even increasing, yet clicks might be dropping. And that’s often due to AI Overviews ranking in the SERPs for important queries that typically […]
Table of Contents sort-tool Google Top Quality Store optimization is one of eCommerce SEO’s hidden gems. The rating provided by Google’s systems is often hidden in plain sight, but can carry significant weight in the way that Google ranks stores in Search. It’s an optimization lever that is rarely discussed that goes beyond conventional eCommerce […]
[Last Updated on June 2nd, 2025] What’s the overlap between AI Search vs traditional search results optimization? To help establish the major differences, and those areas with the highest overlap, I’ve created a comparison (which I keep updated) going through search behavior, areas of optimization, results presentations & delivery, as well as KPIs to track […]
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his […]
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is […]
Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is yes, but there’s a limit to what you should let these tools do. Incorporating human insights […]
Understanding the full spectrum of HTML tags is helpful for more than just expanding your technical knowledge—it’s foundational for ensuring a good user experience, improving accessibility, and achieving positive SEO results. By the end of this article, you’ll have a thorough understanding of HTML tags that you can use across your website. But let’s first […]
You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. It’s also your one shot at convincing a reader to choose your content over everyone else’s. A […]