WordPress announced the rollout of Studio by WordPress, a new local development tool that makes it easy for publishers to not just develop and update websites locally on their desktop or laptop but is also useful for learning how to use WordPress. Learn about Studio and other platforms that are make it easy to develop […]
The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links. While still […]
Writing blog posts requires skill. To keep readers interested, you should think about the structure of your content and keep it enjoyable. Because if people like and understand your post, they’re much more likely going to share it with others – and that will increase your rankings. So, if you want to improve your writing […]
What Is Email Open Rate? Your email open rate is the percentage of recipients that opened your email. For example, if you send an email to 100 people, and 25 of them open the email, your email open rate is 25%. This metric lets you measure the success of email campaigns and understand the factors […]
To follow or not to follow? We’re not talking about the newest Instagram influencers – we’re talking about nofollow & dofollow links! When it comes to SEO, understanding the distinction between nofollow and dofollow links is another aspect you’ll need to master to succeed. In this article, we will therefore take a look at: Let’s […]
It’s a normal day at the office. You’ve just finished sending out some emails, and you decide to take a glance at the latest metrics for your website. But as you read through the data, your eyes widen. “Oh no,” you say aloud. “My website traffic is going down.” Maybe it didn’t happen exactly like […]
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in […]
Table of Contents sort-tool Google has now introduced a new filter in Google Search Console that allows you to track free product listing performance, a feature that I have requested for years now. This is a big deal, yet many are unaware of the reasoning behind this, and what the new Merchant listing filter in […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s March core update is still rolling out and somewhat heated volatility. Google is testing next toggle buttons for local listings. Microsoft says SEOs don’t realize Bing’s […]
Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business or a large multinational corporation. After all, content in its many and evolving forms is […]