Scroll depth in Google Analytics 4 is a measure of how far users scroll on your page before leaving. Scroll depth is expressed as a percentage of up to 100%, where 100% represents a user who has scrolled all the way to the bottom of your page. Depending on your specific implementation, you may choose […]
An aspect of SEO that might be new to you is the concept of orphan pages – and no, we’re not talking about the Dickens classic Oliver Twist. Today we’re delving into the digital ether, where pages lost in the vast expanse of your website go unnoticed and unlinked, much like the life of little […]
In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. To put it into perspective, there are currently over 5 million podcasts […]
Picture this — you want to learn more about a particular topic, but when you land on the article, it says “15-minute read”. You don’t have 15 minutes to read the article, but you do have a few minutes to watch the quick video located at the top. You click to watch the video and […]
Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.) The term “low-quality AI user-generated content” is a mouthful, but it’s an important topic for site owners that allow UGC to be published on their sites. And I have come across several tough […]
Table of Contents sort-tool Google has now opened up access to their generative AI labs test to a small portion of testers. This means a select handful of users are now able to test Google’s highly anticipated AI-powered results. In the past, I have reviewed Google’s Bard chatbot and felt as though Bing was doing […]
What scares SEOs the most in 2023? What are the new SEO nightmares that worry us and the persisting ones? I had the great opportunity to present about it a few days ago at the Google Search Central Live event in Zurich, and would like to go through some of the top outcomes here too. […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. On Sunday I posted about some pre-Christmas Google search ranking volatility. I posted a chart showing when Google pushed out official Google Search algorithm updates in 2023. […]
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big […]
Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented […]