In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T […]
Do you want to know why your website is not converting as it should? Your website may include conversion rate killers or conversion killers. There are five common conversion killers that can sabotage even the most well-thought-out marketing campaigns. This comprehensive guide will explore these conversion killers and provide actionable strategies to fix them. Let’s […]
Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. On September 14, 2023 Google rolled out the September helpful content update. This was the third helpful […]
Table of Contents sort-tool Roughly a year ago, I wrote a guide that explored how Google image thumbnails are generated for eCommerce category pages, specifically the ‘multi-image thumbnail’ treatment. One of the examples used in my article focused on the Australian domain for Foot Locker. I found that the domain was experiencing indexing issues on […]
I just got access to Google’s Search Lab, and after testing Google’s SGE for a couple of hours, here are my initial thoughts. TL;DR: SGE’s snapshots content can be repetitive with those included in search features, such as double map packs Lists of resources included in the SGE’s that I tried were not clickable, giving […]
In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about Google algorithms and he said even though they are so big they still need to deal with the Medic update and core updates. They […]
Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from using it. The reason given for removing the How-To rich results is that this is a part of simplifying the search results pages. How-To Rich […]
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate […]
Master the art of using Schema.org to elevate your online visibility with our ultimate guide to structured data. Dive into the heart of Schema.org and how it can revolutionize how your site interacts with search engines like Google. Explore its power in improving the presentation of your pages when describing products, reviews, events, and recipes. […]
Google is a search engine that sees billions of searches every day. Many of those search queries represent potential buyers. And if your brand is represented well in the search results, it’s a huge business opportunity. In this article, we’ll go over the importance of SEO and what benefits you can expect. But let’s start […]