The September 2023 Google Helpful Content Update – Did Google’s Announcement in April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)?

Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. On September 14, 2023 Google rolled out the September helpful content update. This was the third helpful […]

Foot Locker Image SEO Case Study: 228% Increase for Google Image Thumbnails

Table of Contents sort-tool Roughly a year ago, I wrote a guide that explored how Google image thumbnails are generated for eCommerce category pages, specifically the ‘multi-image thumbnail’ treatment. One of the examples used in my article focused on the Australian domain for Foot Locker. I found that the domain was experiencing indexing issues on […]

Everything you need to know

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate […]

The ultimate guide • Yoast

Master the art of using Schema.org to elevate your online visibility with our ultimate guide to structured data. Dive into the heart of Schema.org and how it can revolutionize how your site interacts with search engines like Google. Explore its power in improving the presentation of your pages when describing products, reviews, events, and recipes. […]