In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about Google algorithms and he said even though they are so big they still need to deal with the Medic update and core updates. They […]
Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from using it. The reason given for removing the How-To rich results is that this is a part of simplifying the search results pages. How-To Rich […]
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate […]
Master the art of using Schema.org to elevate your online visibility with our ultimate guide to structured data. Dive into the heart of Schema.org and how it can revolutionize how your site interacts with search engines like Google. Explore its power in improving the presentation of your pages when describing products, reviews, events, and recipes. […]
Google is a search engine that sees billions of searches every day. Many of those search queries represent potential buyers. And if your brand is represented well in the search results, it’s a huge business opportunity. In this article, we’ll go over the importance of SEO and what benefits you can expect. But let’s start […]
Accelerated Mobile Pages – Loved by some, hated by others… The Google AMP project has been one of the most controversial topics in the SEO community since its official launch, and to this day, it continues to divide webmasters into pro-AMP vs. anti-AMP camps. No matter which side of the barricade you are on, one […]
Understanding how users interact with your site is vital for your SEO efforts. But how do you keep track of this? And how can you positively impact user behavior on your site? In this guide, I’m going to take you through the most important user behavior metrics. I’ll tell you: What they are exactly What […]
Got keywords? If you’ve got too many, you might be keyword stuffing. What is keyword stuffing? In search engine optimization (SEO), keyword stuffing is when you repeatedly use the same keyword (or phrase), affecting the content’s readability and usability. Learn more about keyword stuffing’s meaning now! What is keyword stuffing? Keyword stuffing is the […]
Hey there, fellow web enthusiasts! Today, we’re diving into the fascinating world of 404 Not Found error pages. We’ve all encountered these frustrating pages at some point while browsing the internet, but did you know that they can actually be an opportunity to engage and retain your website visitors? In this blog post, we’ll explore […]
Greetings, fellow bloggers and SEO enthusiasts! Have you ever come across the term “breadcrumbs” in the context of website navigation and wondered what it’s all about? Well, you’re in the right place! In this blog post, we’ll dive into the world of breadcrumbs, exploring what they are and why they are crucial for SEO. Breadcrumbs […]