Have you ever wondered why sometimes a freshly created website isn’t making a dent in Google search results, despite the painstaking optimization of every web page? If you’re scratching your head over your website’s rankings in the search engine, you might have stumbled upon the SEO concept called Google Sandbox – the SEO world’s most […]
In the SEO world, we all spend a LOT of time optimizing our content. But did you know that optimizing your site’s images is also super important? Well, let me tell you all about it. In this guide I’m going to cover: Exactly what image SEO is Its benefits My 15 top tips for optimizing […]
Your search engine optimization (SEO) strategy depends on choosing the right keywords. For that, you need a proven SEO keyword research tool. That’s why we’re compiling this year’s top keyword search tools for SEO. See which platforms made our list below! 1. Semrush Cost: Paid Pros: All-in-one suite for digital marketing, from SEO to paid […]
The past two months in Google Land has been one of the most volatile times I can remember in the search industry. Google released the August broad core update, then a powerful helpful content update in September, then the October broad core update, and also sandwiched in a spam update which overlapped the October core […]
Table of Contents sort-tool Indented Results (as we know it), have been a SERP feature on Google that launched in September of 2021. As of September 2023, exactly two years since launch, Google has now officially removed this feature of Search. This comes at a time of immense volatility in Google’s search results following a […]
After a few months, Google is still testing its new SGE experience, which has gone through a few updates and refinements, including adding links directly in snapshots and decreasing initial visibility, among others. Even if Sundar Pichai has mentioned how they want to “get it right“, it’s understandable to be nervous about its potential impact […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google finished rolling out both the October 2023 core update and the October 2023 spam update since the last newsletter went out, I have stories on both. […]
How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights. Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s […]
Google has fixed the Google Ads issue with serving and spending that started on Wednesday morning and lasted almost three days. Google posted an update at 5:28 pm ET today saying, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.” The issue […]
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of […]