I’ve been continuously playing and monitoring Google’s Search Generative Experience (SGE) still in test results for my SEO clients and my own sites’ key queries through the customer journey since the test release a few months back. As a result, I have posted in the past about my initial SGE thoughts, as well as the […]
Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don’t worry, a lot of news will be posted tomorrow, including the weekly SEO video recap (subscribe!). Today, Google has a special Thanksgiving Doodle that goes to the History of Thanksgiving search result in Google Search. Here is the search […]
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re […]
Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a […]
Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What […]
Generative AI, economic downturn, and the emergence of Threads as a social platform—2023 is full of game-changing marketing trends. Trends that completely shift how entrepreneurs and marketers approach online marketing. In this article, we cover 10 digital marketing tips to help you compete in this new landscape. These strategies will shape the future of forward-thinking […]
Have you ever wondered why sometimes a freshly created website isn’t making a dent in Google search results, despite the painstaking optimization of every web page? If you’re scratching your head over your website’s rankings in the search engine, you might have stumbled upon the SEO concept called Google Sandbox – the SEO world’s most […]
In the SEO world, we all spend a LOT of time optimizing our content. But did you know that optimizing your site’s images is also super important? Well, let me tell you all about it. In this guide I’m going to cover: Exactly what image SEO is Its benefits My 15 top tips for optimizing […]
Your search engine optimization (SEO) strategy depends on choosing the right keywords. For that, you need a proven SEO keyword research tool. That’s why we’re compiling this year’s top keyword search tools for SEO. See which platforms made our list below! 1. Semrush Cost: Paid Pros: All-in-one suite for digital marketing, from SEO to paid […]
The past two months in Google Land has been one of the most volatile times I can remember in the search industry. Google released the August broad core update, then a powerful helpful content update in September, then the October broad core update, and also sandwiched in a spam update which overlapped the October core […]