How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights. Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s […]
Google has fixed the Google Ads issue with serving and spending that started on Wednesday morning and lasted almost three days. Google posted an update at 5:28 pm ET today saying, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.” The issue […]
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of […]
Only a fraction of all the websites out there are leveraging the best tactics to promote themselves. And here’s a secret: Many of them don’t cost a dime. If you’re getting your website off the ground and don’t want to sink all your money into ads, pricey software, or a marketing team, you don’t have […]
Ever wondered why your website seems stuck on the later pages of Google’s search results, even though you’ve optimized every web page? Sometimes, slow website performance can be the culprit. If that rings a bell, then you may want to explore the wonders of a Content Delivery Network, or CDN. But before you get swamped […]
In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T […]
Do you want to know why your website is not converting as it should? Your website may include conversion rate killers or conversion killers. There are five common conversion killers that can sabotage even the most well-thought-out marketing campaigns. This comprehensive guide will explore these conversion killers and provide actionable strategies to fix them. Let’s […]
Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. On September 14, 2023 Google rolled out the September helpful content update. This was the third helpful […]
Table of Contents sort-tool Roughly a year ago, I wrote a guide that explored how Google image thumbnails are generated for eCommerce category pages, specifically the ‘multi-image thumbnail’ treatment. One of the examples used in my article focused on the Australian domain for Foot Locker. I found that the domain was experiencing indexing issues on […]
I just got access to Google’s Search Lab, and after testing Google’s SGE for a couple of hours, here are my initial thoughts. TL;DR: SGE’s snapshots content can be repetitive with those included in search features, such as double map packs Lists of resources included in the SGE’s that I tried were not clickable, giving […]