Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. On Sunday I posted about some pre-Christmas Google search ranking volatility. I posted a chart showing when Google pushed out official Google Search algorithm updates in 2023. […]
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big […]
Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented […]
We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for […]
Social media is one of the most effective ways to build your brand, communicate with your audience, and drive lead generation. It’s where your brand can establish a personality and a voice that engages directly with the client base. But how do you establish this personality as a business-to-business (B2B) operation? We consulted with our […]
Have you been seeing lackluster SEO results or low SERP analysis? Not sure what you’re doing wrong? While there’s a multitude of factors at play, a significant rule set that you might have overlooked might just be the culprit: Google E-E-A-T. E-E-A-T are four principles Google uses to evaluate your web pages, and are a […]
Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it, how do you stand out? It requires more than a compelling bio and a polished profile image. We’ll walk you through how to leverage LinkedIn SEO to enhance […]
A core component of your success with search engine optimization (SEO) is the tools you use to help you manage your strategy. These tools help you complete optimization tasks, track your results, and more. Two of the most popular SEO tools on the market are Ahrefs and Ubersuggest. So, in the Ubersuggest vs. Ahrefs debate, […]
Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a continuous rollout (so the November update will probably be the last reviews update announced). That’s unless significant changes to the system are implemented (like expanding to additional languages or other major changes implemented). As […]
Table of Contents sort-tool Exactly one month after being announced, Google has now launched the Perspectives filter to their mobile search results in the US. Based on the announcement from Google, Perspectives is designed to surface content such as long- and short-form videos, images, forum posts, and social media posts. Interestingly, the feature doesn’t only […]