Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it, how do you stand out? It requires more than a compelling bio and a polished profile image. We’ll walk you through how to leverage LinkedIn SEO to enhance […]
A core component of your success with search engine optimization (SEO) is the tools you use to help you manage your strategy. These tools help you complete optimization tasks, track your results, and more. Two of the most popular SEO tools on the market are Ahrefs and Ubersuggest. So, in the Ubersuggest vs. Ahrefs debate, […]
Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a continuous rollout (so the November update will probably be the last reviews update announced). That’s unless significant changes to the system are implemented (like expanding to additional languages or other major changes implemented). As […]
Table of Contents sort-tool Exactly one month after being announced, Google has now launched the Perspectives filter to their mobile search results in the US. Based on the announcement from Google, Perspectives is designed to surface content such as long- and short-form videos, images, forum posts, and social media posts. Interestingly, the feature doesn’t only […]
I’ve been continuously playing and monitoring Google’s Search Generative Experience (SGE) still in test results for my SEO clients and my own sites’ key queries through the customer journey since the test release a few months back. As a result, I have posted in the past about my initial SGE thoughts, as well as the […]
Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don’t worry, a lot of news will be posted tomorrow, including the weekly SEO video recap (subscribe!). Today, Google has a special Thanksgiving Doodle that goes to the History of Thanksgiving search result in Google Search. Here is the search […]
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re […]
Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a […]
Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What […]
Generative AI, economic downturn, and the emergence of Threads as a social platform—2023 is full of game-changing marketing trends. Trends that completely shift how entrepreneurs and marketers approach online marketing. In this article, we cover 10 digital marketing tips to help you compete in this new landscape. These strategies will shape the future of forward-thinking […]