After a few months, Google is still testing its new SGE experience, which has gone through a few updates and refinements, including adding links directly in snapshots and decreasing initial visibility, among others. Even if Sundar Pichai has mentioned how they want to “get it right“, it’s understandable to be nervous about its potential impact […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google finished rolling out both the October 2023 core update and the October 2023 spam update since the last newsletter went out, I have stories on both. […]
How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights. Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s […]
Google has fixed the Google Ads issue with serving and spending that started on Wednesday morning and lasted almost three days. Google posted an update at 5:28 pm ET today saying, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.” The issue […]
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of […]
Only a fraction of all the websites out there are leveraging the best tactics to promote themselves. And here’s a secret: Many of them don’t cost a dime. If you’re getting your website off the ground and don’t want to sink all your money into ads, pricey software, or a marketing team, you don’t have […]
Ever wondered why your website seems stuck on the later pages of Google’s search results, even though you’ve optimized every web page? Sometimes, slow website performance can be the culprit. If that rings a bell, then you may want to explore the wonders of a Content Delivery Network, or CDN. But before you get swamped […]
In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T […]
Do you want to know why your website is not converting as it should? Your website may include conversion rate killers or conversion killers. There are five common conversion killers that can sabotage even the most well-thought-out marketing campaigns. This comprehensive guide will explore these conversion killers and provide actionable strategies to fix them. Let’s […]
Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. On September 14, 2023 Google rolled out the September helpful content update. This was the third helpful […]