Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website […]
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There […]
Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and how do you ensure you’re doing it […]
Scroll depth in Google Analytics 4 is a measure of how far users scroll on your page before leaving. Scroll depth is expressed as a percentage of up to 100%, where 100% represents a user who has scrolled all the way to the bottom of your page. Depending on your specific implementation, you may choose […]
An aspect of SEO that might be new to you is the concept of orphan pages – and no, we’re not talking about the Dickens classic Oliver Twist. Today we’re delving into the digital ether, where pages lost in the vast expanse of your website go unnoticed and unlinked, much like the life of little […]
In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. To put it into perspective, there are currently over 5 million podcasts […]
Picture this — you want to learn more about a particular topic, but when you land on the article, it says “15-minute read”. You don’t have 15 minutes to read the article, but you do have a few minutes to watch the quick video located at the top. You click to watch the video and […]
Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.) The term “low-quality AI user-generated content” is a mouthful, but it’s an important topic for site owners that allow UGC to be published on their sites. And I have come across several tough […]
Table of Contents sort-tool Google has now opened up access to their generative AI labs test to a small portion of testers. This means a select handful of users are now able to test Google’s highly anticipated AI-powered results. In the past, I have reviewed Google’s Bard chatbot and felt as though Bing was doing […]
What scares SEOs the most in 2023? What are the new SEO nightmares that worry us and the persisting ones? I had the great opportunity to present about it a few days ago at the Google Search Central Live event in Zurich, and would like to go through some of the top outcomes here too. […]