Picture this — you want to learn more about a particular topic, but when you land on the article, it says “15-minute read”. You don’t have 15 minutes to read the article, but you do have a few minutes to watch the quick video located at the top. You click to watch the video and […]
Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.) The term “low-quality AI user-generated content” is a mouthful, but it’s an important topic for site owners that allow UGC to be published on their sites. And I have come across several tough […]
Table of Contents sort-tool Google has now opened up access to their generative AI labs test to a small portion of testers. This means a select handful of users are now able to test Google’s highly anticipated AI-powered results. In the past, I have reviewed Google’s Bard chatbot and felt as though Bing was doing […]
What scares SEOs the most in 2023? What are the new SEO nightmares that worry us and the persisting ones? I had the great opportunity to present about it a few days ago at the Google Search Central Live event in Zurich, and would like to go through some of the top outcomes here too. […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. On Sunday I posted about some pre-Christmas Google search ranking volatility. I posted a chart showing when Google pushed out official Google Search algorithm updates in 2023. […]
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big […]
Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented […]
We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for […]
Social media is one of the most effective ways to build your brand, communicate with your audience, and drive lead generation. It’s where your brand can establish a personality and a voice that engages directly with the client base. But how do you establish this personality as a business-to-business (B2B) operation? We consulted with our […]
Have you been seeing lackluster SEO results or low SERP analysis? Not sure what you’re doing wrong? While there’s a multitude of factors at play, a significant rule set that you might have overlooked might just be the culprit: Google E-E-A-T. E-E-A-T are four principles Google uses to evaluate your web pages, and are a […]