When it comes to search engine optimization (SEO), most people immediately think of Google. While Google is undoubtedly the most popular search engine, it’s important not to overlook the significance of Bing in SEO.
Bing is the second-largest search engine in the world, with a market share of over 9%. That may not sound like a lot compared to Google’s 90%+ market share, but it still represents a significant number of searches. Ignoring Bing could mean missing out on valuable traffic and potential customers.
Here are some reasons why Bing is important in SEO:
- Bing has a different user base than Google
While Google dominates the search engine market, it’s important to remember that not everyone uses Google exclusively. There are people who prefer Bing, either because it’s the default search engine on their device or because they simply like it better. This means that optimizing for Bing can help you reach a different audience than Google alone.
- Bing has less competition
Because Google is so dominant, competition for top rankings in Google’s search results can be fierce. In contrast, there’s typically less competition on Bing. This means that optimizing for Bing can be an easier way to achieve higher rankings and attract more traffic.
- Bing values different factors than Google
Bing’s ranking algorithm is different from Google’s, and it places different emphasis on certain factors. For example, Bing places a greater emphasis on social signals such as Facebook likes and shares, while Google tends to prioritize backlinks. This means that optimizing for Bing requires a slightly different approach than optimizing for Google, and can involve focusing more on social media engagement.
- Bing powers other search engines
Bing doesn’t just power its own search engine – it also provides search results to other search engines, such as Yahoo and AOL. This means that optimizing for Bing can help you rank higher on these other search engines as well.
- Bing is integrated with Microsoft products
Bing is integrated with various Microsoft products, such as Windows, Office, and Xbox. This means that optimizing for Bing can help you reach users who use these products, as well as those who use Bing directly.
In conclusion, while Google may be the dominant search engine, it’s important not to overlook the significance of Bing in SEO. Optimizing for Bing can help you reach a different audience, achieve higher rankings with less competition, and even improve your rankings on other search engines. So don’t forget to include Bing in your SEO strategy.